Економіка і менеджмент (EM-2013 ). – 2013 р.
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У збірнику опубліковано матеріали конференції, присвяченої проблемам у галузі економіки, менеджменту, маркетингу, обліку та аналізу, фінансів. Видання призначено для науковців, аспірантів, студентів.
Економіка і менеджмент : матеріали ІIІ Міжнародної конференції молодих вчених ЕМ-2013, 21–23 листопада 2013 р., Львів, Україна / Міністерство освіти і науки України, Національний університет "Львівська політехніка". – Львів : Видавництво Львівської політехніки, 2013. – 214 с. : іл. – (4-й Міжнародний молодіжний фестиваль науки "Litteris et Artibus"). – Паралельний титульний аркуш англійською.
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Item Титульний аркуш до «Економіка і менеджмент»(Видавництво Львівської політехніки, 2013)Item Corporative culture of higher educational establishment - means of identification in educational services market(Видавництво Львівської політехніки, 2013) Tarasiuk, Liudmyla; Lishchyna, ValeriiThe article deals with the necessity of corporative culture formation of higher educational establishments in conditions of educational services transfomation to the needs of market economy.Item The development of post-crisis domestic machine-building industry(Видавництво Львівської політехніки, 2013) Trevogo, Olеna; Shvetsova, MyroslavaThe article is devoted to consideration and evaluation of some aspects of development of Ukrainian machine-building industry; the performance indexes of basic export oriented sub-industries, tendencies and prospects of railway machine-building development are analyzed; the comparative statistical datas and dynamics of modifications are indicated; strength and weakness and management development problems of domestic machine-building enterprises in a post-crisis period are considered.Item Business evaluating: problems of risks accounting(Видавництво Львівської політехніки, 2013) Svistun, Ludmila; Sivitska, SvitlanaIn this research estimation versus have been considered and the basic estimation models have been investigated. Local currency Government Bond rates, Default spread from government bonds, CDS spreads and Typical Default Spreads have been analyzed. Also risk free rate in a currency for Poland via tree approaches has been defined.Item Ukraine’s renewable energy potential as promising investment area(2013) Sivitska, SvitlanaIn this research types of enewable energy have been considered, the necessity of investing has been substantiated and the main factors for alternative energy development in Ukraine have been identified.The most promising regions for investment in alternative energy on the basis of a comparison of its development potential in each regions of Ukraine have been identified and also the territorial aspect of each renewable energy sources type development has been analyzed.Item The economic growth of the ukrainian economy: the role of natural resource potential(Видавництво Львівської політехніки, 2013) Popova, OlgaNatural resource use gives rise to public and private goods and services in national economy. Decision making in large corporations involved in the extraction and processing of natural resources in Ukraine, based on generation of profit, is the legitimate possibility of transferring responsibility and payment for environmental pollution and depletion of natural resources on the state. And the lack of «fair» money value of natural resources and ecological damage results in excessive production of private welfare with a minimum production of public welfare. As a result disproportions accumulate that endanger a possibility of longterm economic growth.Item Interrelations of the entities, that form and manage share institutions with joint investments(Видавництво Львівської політехніки, 2013) Oleksiv, Ihor; Shpakovych, IrynaThe economic basis of share institutions with joint investments was researched and observed perfected the interrelation of the entities that manage and take part in their formation. The investment consultant was suggested to be involved as an additional participant for this system. The following entities were characterized. Up-to-date functions were offered and back grounded.Item Analysis of franchising activity in Ukraine(Видавництво Львівської політехніки, 2013) Naychuk-Khrushch, Marta; Ploska, AnnaThe present situation of franchising activity in Ukraine, based on comparative analysis of statistic dates has been analyzed. The key problems of it have been synthesized. The main practical tools of identified problems in franchising sphere have been delineated as a result of the research.Item Perspectives of Ukrainian Mechanical Engineering Development(Видавництво Львівської політехніки, 2013) Dyrda, Evgenia; Schepetkova, Anastasiya; Galushko, OlenaTheses are devoted to problems and perspectives of Ukrainian mechanical engineering development. Role of mechanical engineering in national economy is described. Problems of mechanical engineering, such as losing the cometetive advantages, production decreasing, debts growing, ineffective assets structure, are investigated. Influence of European integration process on mechanical engineering enterprises is discussed.Item The distribution of economic profit between logistics system participants while transporting cargo by road and rail(Видавництво Львівської політехніки, 2013) Olkhova, MariaExisting approaches of choosing the transport mode in the logistics system have disadvantages. Firstly, they do not allow to determine the advisability of using transport modes taking implicit costs into account. Secondly, the requirements of the logistics system are not taken into account, including transportation reliability, immobilization, etc. The authors suggest to view economic profit as a performance criterion taking into account implicit benefits and costs of the logistics system that affect the decision of transport mode choice. The laws between logistics system participants' economic profit and distance using the road and rail transport in Ukraine were determined.Item Predicting of Ukrainian Horticulture Market Development(Видавництво Львівської політехніки, 2013) Sokil, YanaFor determination of community needs in garden-stuffs and berries for period 2012-2015 it is suggested to carry out prediction of consumption level of horticulture products by the construction of neuron network on the basis of architecture “8-4-1” multilayered perceptron. Initial and predicted rows of consumption level of horticulture products with the purpose of possibility exposure of the predicted volumes of horticultural products consumption for period 2012-2015 and used for development of horticulture market strategy were compared in article. Information of State Statistic Service of Ukraine and authors’ calculations is not confirmed by the prediction results of horticulture production in 2015, which are presented by The Ukrainian Branch Program of Horticulture Development till 2025.Item Innovative strategies on B2B market(Видавництво Львівської політехніки, 2013) Peresadko, Galina; Kupetska, AlinaBusiness-to-business describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Literate B2B Marketing helps the company to win the competition for the buyer, to see new examine needs and expectations of consumers, get detailed information about the current market competing firms and their offerings.Item The essence and peculiarities of the development of industrial marketing in Ukraine(Видавництво Львівської політехніки, 2013) Shkvyrya, NatalyaIn article the nature and meaning of industrial marketing in market conditions are determined. The main differences between consumer marketing of industrial marketing are systematized. Prerequisite for the development of industrial marketing in Ukraine are identified.Item Мanifestations of sexism in advertising(Видавництво Львівської політехніки, 2013) Peresadko, Galina; Freyuk, OlgaIn the report of a comparative analysis advertising of various commercial goods which demonstrated gender discrimination from past for today.Item Building of a System of Market Situation Indicators which Reflects the Development of the Interbank Market(Видавництво Львівської політехніки, 2013) Zelenska, MarynaInterbank market is a segment of the financial market which is involved in the transformation of financial resources and their redistribution within the banking sector. In respect to this the issues connected to the investigation of its environment are significant. We describe the interbank market environment as a situation which is influenced by supply and demand and determined by a set of indicators which reflects quantitative and qualitative changes of market instruments. This paper provides a theoretical approach to the identification of key market situation indicators which reflect the development of the interbank market and allow regulating of a market performance.Item Methods of regional innovative clusters forming and development programs elaboration(Видавництво Львівської політехніки, 2013) Marchuk, OlhaThe aim of the article is to select programmes for the formation and development of innovative cluster structures. The analysis of the backgrounds of formation of innovative clusters was made in the regions of Ukraine. Two types of programmes were suggested for the implamentation of cluster policy at the regional level.Item Aspects of Infrastructure Agricultural Market Development in Ukraine(Видавництво Львівської політехніки, 2013) Kulish, TetyanaThe basic ways of infrastructure improvement are wholesale system development, particularly concerning wholesale markets, trading houses, commodity exchanges, and information service for agricultural producers. That will help to marketing system and sales channels optimization for all market operators.Item Marketing Strategy Effectiveness in the System of Value-Based Management(Видавництво Львівської політехніки, 2013) Koval, ZorjanaIn the article possibilities of application and essence of methods of evaluation of efficiency of marketings strategies are considered taking into account the cost orientation of enterprises. The features of application of these methods are marked in the case of the cost-oriented management, and also their classification is developed.Item Risk Management in Logystics Chains(Видавництво Львівської політехніки, 2013) Butrin, Andrey; Vikulov, VladimirArticle is devoted to risk management of supply chain. The authors considered indicators of supply chain risks, including risks caused by supplier. Authors formed a method of optimizing the level of supply chain risk in the integration with suppliers and customers.Item Optimizing the sales planning process of automotive companies(Видавництво Львівської політехніки, 2013) Yurynets, Oksana; Tomyuk, OlesyaIn the article main approaches of planning sales, developed by domestic and foreign scholars are analyzed. The absence of effective methods of sales planning according to the characteristics of the automotive industry is proved. A new approach to planning, which allows for an objective sharing of car market in accordance with the strategic goals of the enterprise is proposed. The method of planning the terms of the regional market intermediaries and priority according to the rate of growth of sales is adapted. The main category indicators according to planning their possible correction by management are separated.