(Видавництво Львівської політехніки, 2016) Бессараб, Анастасія
It is shown main social and communication ways of development motivation to reading
Ukrainian book in Internet: site, page in social media, blog, channel in YouTube,
booktrailer, online-TV etc.
(Видавництво Львівської політехніки, 2014) Бессараб, Анастасія
Given the definition of booktrailer, the story of its origin and classification: on authorship, subject, content, method of visual realization. Сalled сontest games for the creation of booktrailers in particular Ukrainian: Ukrainian competition booktrailers Heroes Come to Life jn The Screen in Advertising (based State Library of Ukraine for young people with the Ukrainian Library Association); Short Film Competition “Knigoproektor” (based Ukrainian Institute for Public Leadership). Noted that
booktrailers provide new opportunities for publishers and readers.
