Litteris et Artibus
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Item The psychological characteristics of a modern manageress’ image formation(Lviv Polytechnic Publishing House, 2016) Kulyniak, Ihor; Ivashkiv, Yuliya; Lviv Polytechnic National UniversityIn theses the role of women as a manageress in business is analyzed. The comparative characteristics of manager and manageress are given. Also the psychological characteristics of a modern manageress’ image formation are shown.