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Analysis of success factors in advertising
(Видавництво Львівської політехніки, 2017-12-23) Fedorchak, Oleksiy; Kedebecz, Kristina; Lviv Polytechnic National University
The essence of factors of the success of advertising campaigns is investigated. The stages of conducting and stages of evaluation of the effectiveness of advertising campaigns are determined. Also defined goals and objectives of advertising campaigns.
New social media and intercultural understanding
(Lviv Polytechnic Publishing House, 2015) Astakhova, Olena
New social media have become increasingly popular components of our everyday lives in today’s globalizing society and cover almost the entire world today. They provide a context where people across the world can communicate, exchange messages, share knowledge, and interact with each other regardless of the distance that separates them. With its digital, convergent, interactive, hypertextual, and virtual nature, new media that nowadays transforming communication across cultures has brought human interaction and society to a highly interconnected and complex level.