Litteris et Artibus

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    The psychological characteristics of a modern manageress’ image formation
    (Lviv Polytechnic Publishing House, 2016) Kulyniak, Ihor; Ivashkiv, Yuliya; Lviv Polytechnic National University
    In theses the role of women as a manageress in business is analyzed. The comparative characteristics of manager and manageress are given. Also the psychological characteristics of a modern manageress’ image formation are shown.
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    The expediency of using evaluation indicators of logistics processes effectiveness in the system logistics activities controlling
    (Видавництво Львівської політехніки, 2017-12-23) Rusanovska, Orysia; Lviv Polytechnic National University
    The importance and necessity of using logistics activity controlling for the purpose of increasing enterprise operation efficiency is substantiated. The need of formation and application evaluation indicators of logistics activity performance of the enterprise is argued, which create an important information data base of the enterprise necessary for effective planning, control and regulation of all logistics processes of the enterprise. The emphasis is on the impact of logistics services quality on the competitiveness and image of the enterprise, and, as result, on profitability and prospects for further development and improvement.
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    The image of successful specialist in technician and humanist students
    (Lviv Polytechnic Publishing House, 2015) Myshchyshyn, Maria; Lviv Polytechnic National University
    The motivational role of image of successful specialist in the process of professionalization is presented. The peculiarities of successful specialist’s image in the minds of humanitarian and technician students are described with particular attention. The results of conducted study according to the professional qualities of successful specialist are presented. In the base of this study the model of successful specialist is elaborated. Joint for both groups are association of the successful specialist’s image with financial-software, high level of professional qualification and such components as professional conversation, competent, purposeful, forceful and honesty; difficult components are communication and empathy for humanitarian and responsibility with attentiveness for technician students.