(Видавництво Львівської політехніки, 2017-12-23) Popadynets, Nazariy; Pasternak, Olena; Lviv Polytechnic National University
The instruments of Ivano-Frankivska oblast
promotion on the examples of festivals are outlined. The
Strategy of Ivano-Frankivska Oblast Development till 2020 is
analyzed in terms of region’s promotion. Practicability of
choosing festivals among other marketing instruments,
especially for youth target group is explained. The festivals
MitOst-festival, Carpathian SPACE, Porto Franko 2017 and
international photo festival are analyzed. The festivals are
examined in the context of cross-border aspect, which allows
combining neighbouring cultures and traditions, exchange of
experience, bringing adjacent nations closer together and
finding the areas of common interest.
