Економіка і менеджмент
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Item Innovative strategies on B2B market(Видавництво Львівської політехніки, 2013) Peresadko, Galina; Kupetska, AlinaBusiness-to-business describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Literate B2B Marketing helps the company to win the competition for the buyer, to see new examine needs and expectations of consumers, get detailed information about the current market competing firms and their offerings.Item Innovative business model as a source of competitive advantage for high-tech markets(Видавництво Львівської політехніки, 2013) Demkiv, YarynaThe role of innovative business model application for company's succesfull innovation activity is examined. The meaning of business model and innovative business model are defined. Components necessary to successful innovative business model are singled out. The nessesary conditions for innovative business model implementation success are described.Item Development of innovative personnel at domestic enterprises(Видавництво Львівської політехніки, 2013) Protsak, Keteryna; Prosovych, OlgaThe necessity of creating favorable environment for forming managers’ innovative thinking is grounded. As a rule, managers of modern enterprises underestimate potential abilities of their employees to create innovative ideas. But it has been proved that the majority of employees are able to significantly contribute to enterprise performance. Their proposals can help solve a lot of different problems the enterprise may face and sometimes they initiate other ideas that are further implemented at the level of their supervisors and concern creation of new services, product improvement or choice of new strategies of the enterprise development. Approaches to forming motivation mechanism for innovative personnel are proposed.Item Investment and innovation activities of the Lviv region(Видавництво Львівської політехніки, 2013) Vitko, Iryna; Zhovtanetska, OksanaIn this work considered the state, trends and prospects investment and innovation activities in the Lviv region. Displaying its place in the global ratings attractiveness, are the main statistical data on foreign investment and the largest foreign investors. The characteristic of innovation infrastructure and its components in the Lviv region. Also, the innovative activity of enterprises in various industries, innovative cost structure given by source of funding.Item Investment and innovation attractiveness of Ukraine(Видавництво Львівської політехніки, 2013) Bortnik, Katerina; Zhovtanetska, OksanaIn the article it’s considered possibility to detect an attractiveness of investment and innovation in Ukraine. There is detected the range of factors are characterized the investment and innovation activity in Ukraine during 2009-2013 years. The article analyzes the current state of development of innovation and investment spheres in Ukraine.Item Innovative costs: nature and classification features(Видавництво Львівської політехніки, 2013) Gvozdiu, SvitlanaInvestigated the nature and classification of expenditures on innovation activities of enterprises with different classification criteria. On the basis of the views of local and foreign scientists on innovation costs are prompted to select classification features: the stages of the life cycle of innovative products and the type of transaction.