Матеріали конференцій
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Item Book and a reader in the modern sociocultural environment(Видавництво Львівської політехніки, 2019-05-16) Morushko, Oleksandr; Lisina, Svitlana; National University "Lviv Polytechnic"The book is an integral part and the main carrier of the common culture. It image consists of many factors that carry cognitive, moral, aesthetic and other information. The modern book as an information product should be informative, visible, accessible and useful at the same time. While reading we enter into direct contact with the author of the book: we agree or disagree with him, try to supplement or clarify some of his statements and thoughts, in one word, we enter into dialogue with the author.Item Соціально-комунікаційний аспект формування інтересу до книги за допомогою Інтернету(Видавництво Львівської політехніки, 2016) Бессараб, АнастасіяIt is shown main social and communication ways of development motivation to reading Ukrainian book in Internet: site, page in social media, blog, channel in YouTube, booktrailer, online-TV etc.Item Буктрейлер як засіб просування книги(Видавництво Львівської політехніки, 2014) Бессараб, АнастасіяGiven the definition of booktrailer, the story of its origin and classification: on authorship, subject, content, method of visual realization. Сalled сontest games for the creation of booktrailers in particular Ukrainian: Ukrainian competition booktrailers Heroes Come to Life jn The Screen in Advertising (based State Library of Ukraine for young people with the Ukrainian Library Association); Short Film Competition “Knigoproektor” (based Ukrainian Institute for Public Leadership). Noted that booktrailers provide new opportunities for publishers and readers.