Sales channels selection for small industrial enterprises based on qualitative-quantitative characteristic criteria
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Date
2013
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Publisher
Національний університет "Львівська політехніка"
Abstract
In the article, the qualitative and quantitative criteria to compare and evaluate separately direct and indirect sales channels for small industrial enterprises are systemized; the diagnostics of such channels is carried out for concrete enterprise, the application of graphical radar method for comparative analysis is substantiated, the use of the radar method is improved taking into account the weight function of characteristic criteria, the mechanism of diversification of sales channels for a small industrial enterprise is proposed.
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Keywords
small industrial enterprise, sales channel, characteristic criterion, method of radar, weight function, sales channels selection
Citation
Shpak N. Sales channels selection for small industrial enterprises based on qualitative-quantitative characteristic criteria / N. Shpak, T. Kyrylych // Econtechmod : an international quarterly journal on economics in technology, new technologies and modelling processes. – Lublin ; Rzeszow, 2013. – Volum 2, number 4. – P. 78–88. – Bibliography: 20 titles.