Використання сайту як інструмента інтернет-маркетингу в діяльності поліграфічно-видавничого підприємства

Abstract

The article highlights the problem of the lack of modern web resources in printing companies, which significantly reduces their competitiveness. The importance of a high-quality website as a tool for attracting customers, automating processes, optimizing work and increasing profitability is considered. The importance of mobile adaptation, a convenient interface and integration with digital services is emphasized. Statistics are provided that confirm the growing demands of consumers for online services.