Інноваційні підходи до організації піар-заходів та піар-кампаній

Abstract

The publication discusses innovative approaches to organizing and conducting PR events. Emphasis is placed on the use of technologies such as augmented, virtual, and mixed reality, allowing for personalized communication through the metaverse. Blockchain and NFTs have become popular, alongside artificial intelligence, among others. The article examines digital tools and platforms that simplify press release distribution, monitoring, and analytics, as well as facilitate contact search and modern content creation