Довідково-інформаційне забезпечення ведення сторінки в соціальній мережі Threads

Abstract

The article explores the features and strategies of managing a business page in the Threads social network, a text-based platform launched by Meta. Emphasis is placed on reference and informational support essential for effective brand communication, including tone of voice guidelines, content planning, audience interaction scripts, and analytical tools. The study examines how Threads enables brands to build authentic dialogue, enhance user engagement, and increase visibility without relying on paid promotion. Practical examples illustrate the benefits of Threads as a tool for forming trust, boosting audience loyalty, and integrating into broader SMM strategies.