Інформаційне забезпечення проведення рекламної кампанії магазину «V10ky»

Abstract

This article explores the role of information support in planning and executing an advertising campaign for the «V10ky» store. Special attention is given to the development of two promotional video formats – vertical and horizontal to optimize outreach across digital platforms. The study emphasizes the significance of orientation-specific content in enhancing audience engagement. Key aspects include target audience analysis, message structuring, channel selection, and visual storytelling. The research highlights how effective information organization and multimedia production contribute to a more impactful brand presentation and competitive positioning in the retail market.