Системи управління контентом як інструмент цифровізації сільськогосподарських підприємств

Abstract

The article analyzes the use of content management systems (CMS) for the digital transformation of rural agribusinesses, comparing Webnode, Wix and WordPress in terms of accessibility, functionality and scalability. Each platform has its own advantages depending on the digital maturity and goals of the enterprise. CMS help small agribusinesses to create an online presence, promote products and integrate e commerce. The study highlights that digitalization increases competitiveness and sustainability, making CMS an important step towards modernization and compliance with European digital standards.