Використання штучного інтелекту для просування бізнесу в соціальних мережах

Abstract

The article examines the application of artificial intelligence for business promotion on social networks. The key advantages of AI tools in optimizing content creation, generating ideas, and producing personalized multimedia content are discussed. Emphasis is placed on the integration of generative AI models such as ChatGPT and Midjourney for developing engaging visual and audio content tailored to target audiences. The article also addresses challenges related to data privacy and ethics, highlighting the need for responsible AI usage in marketing strategies to enhance user trust and foster sustainable business innovation.