Analysis of success factors in advertising

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dc.citation.conference7th International youth science forum «Litteris et Artibus»
dc.citation.epage307
dc.citation.journalTitleLitteris et Artibus : матеріали
dc.citation.spage306
dc.contributor.affiliationLviv Polytechnic National University
dc.contributor.authorFedorchak, Oleksiy
dc.contributor.authorKedebecz, Kristina
dc.coverage.placenameЛьвів
dc.coverage.placenameLviv
dc.coverage.temporal23–25 листопада 2017 року
dc.coverage.temporal23–25 November, 2017
dc.date.accessioned2018-04-12T13:05:24Z
dc.date.available2018-04-12T13:05:24Z
dc.date.created2017-12-23
dc.date.issued2017-12-23
dc.description.abstractThe essence of factors of the success of advertising campaigns is investigated. The stages of conducting and stages of evaluation of the effectiveness of advertising campaigns are determined. Also defined goals and objectives of advertising campaigns.
dc.format.extent306-307
dc.format.pages2
dc.identifier.citationFedorchak O. Analysis of success factors in advertising / Oleksiy Fedorchak, Kristina Kedebecz // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 306–307. — (6th International academic conference «Economics & management 2017» (EM-2017)).
dc.identifier.citationenFedorchak O. Analysis of success factors in advertising / Oleksiy Fedorchak, Kristina Kedebecz // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 306–307. — (6th International academic conference «Economics & management 2017» (EM-2017)).
dc.identifier.isbn978-966-941-108-2
dc.identifier.urihttps://ena.lpnu.ua/handle/ntb/40397
dc.language.isoen
dc.publisherВидавництво Львівської політехніки
dc.publisherLviv Polytechnic Publishing House
dc.relation.ispartofLitteris et Artibus : матеріали, 2017
dc.relation.ispartofLitteris et Artibus : proceedings, 2017
dc.relation.references[1] Effectiveness of the advertising campaign. Online. Available at: http://ua-referat.com.
dc.relation.references[2] Svischov M., Grecian A., Bozhkova T. (2008). Planning of the enterprise activity. KNUTD.
dc.relation.references[3] Choosing advertising tools. Online. Available at: http://referat-ok.com.ua/marketing/vibir-reklamnihzasobiv.
dc.relation.references[4] General algorithm for evaluating the effectiveness of the advertising campaign. Online. Available at: http://ua-referat.com.
dc.relation.references[5] Effectiveness of advertising influence. Online. Available at: http://kerivnyk.info.
dc.relation.references[6] Mironov Yu.B., Kramar R.M. (2010). Fundamentals of advertising activity.
dc.relation.references[7] Advertising company and its peculiarities for the enterprise. Online. Available at: http://referatok.com.ua.
dc.relation.referencesen[1] Effectiveness of the advertising campaign. Online. Available at: http://ua-referat.com.
dc.relation.referencesen[2] Svischov M., Grecian A., Bozhkova T. (2008). Planning of the enterprise activity. KNUTD.
dc.relation.referencesen[3] Choosing advertising tools. Online. Available at: http://referat-ok.com.ua/marketing/vibir-reklamnihzasobiv.
dc.relation.referencesen[4] General algorithm for evaluating the effectiveness of the advertising campaign. Online. Available at: http://ua-referat.com.
dc.relation.referencesen[5] Effectiveness of advertising influence. Online. Available at: http://kerivnyk.info.
dc.relation.referencesen[6] Mironov Yu.B., Kramar R.M. (2010). Fundamentals of advertising activity.
dc.relation.referencesen[7] Advertising company and its peculiarities for the enterprise. Online. Available at: http://referatok.com.ua.
dc.relation.urihttp://ua-referat.com
dc.relation.urihttp://referat-ok.com.ua/marketing/vibir-reklamnihzasobiv
dc.relation.urihttp://kerivnyk.info
dc.relation.urihttp://referatok.com.ua
dc.rights.holder© Національний університет “Львівська політехніка”, 2017
dc.subjectadvertising campaign
dc.subjectmarketing
dc.subjectefficiency
dc.subjecttrade
dc.subjectcommunication
dc.titleAnalysis of success factors in advertising
dc.typeConference Abstract

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