Методологія бенчмаркінгу для оцінки книжкових блогів у цифрових платформах

Abstract

The article explores the role of social networks in promoting literature, specifically through the analysis of accounts that promote book content. The benchmarking methodology was used to evaluate the effectiveness of BookTok pages, focusing on criteria such as audience interaction, posting frequency, content type, and use of hashtags. The results show that successful accounts combine literary and personal content, actively engage with followers, and leverage platform algorithms to improve visibility. The article offers practical recommendations for promoting book content on social media platforms.