Детермінанти конкурентного розвитку вітчизняних підприємств
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Date
2015
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Publisher
Видавництво Львівської політехніки
Abstract
Розглянуто детермінанти конкурентного розвитку національних економік та
окреслено шляхи досягнення конкурентних переваг вітчизняними підприємствами,
виділено ключові індикатори економічного розвитку, який є основою формування
конкурентного потенціалу, охарактеризовано чинники, що впливають на конкурентоспроможність бізнесу, виділено можливі способи позиціювання вітчизняних підприємств на національних та міжнародних ринках, обґрунтовано напрями вирішення питання підвищення конкурентоспроможності вітчизняних промислових підприємств. The article investigates the determinants of the competitive development of national
economies and ways of competitive advantages achieving by domestic enterprises; allocates the
key indicators of economic development, which is the basis of a competitive potential;
characterizes the factors affecting the competitiveness of businesses; identifies possible ways of
domestic companies positioning at the domestic and international markets; justifies the
directions of domestic enterprises competitiveness increasing questions solving.
The renewal of economic growth is an objective condition for Ukraine’s integration with
the developed world’s economic system. Processes and trends which are occurring in the global
economy put their imprint on the economic processes in Ukraine. And the first this applies to
industrial enterprises activities those are producers of wealth, the source of GDP growth, the
field for the development and implementation of innovative solutions, the means of financial
resources accumulation and the sphere of their usage for recovery of economic growth. The
consequences of the global economic crisis are demonstrated that the basis of economic growth
is material production. Domestic production is characterized by stagnation process. Despite
this it is the necessity not only in crisis management, but also in the long-term strategic
management focused on competitive development, under which we consider sustainable
progress of an object, which can be a company, region, country. And one of the main enterprises’ operation.
The most important points of Ukraine positions growth were increasing of trust to public
institutions, increasing of domestic markets efficiency, increasing of the people’s share that are
educated, and also the widespread usage of IT communications in business and private life.
However, it are remained the old unsolved problems, including inefficient institutional
environment and the dominance of large enterprises.. In general, Ukraine has maintained the
previous competitive advantages, though their list is not long. These conclusions are based
primarily on the good education system and the size of the market. To achieve a high level of
competitiveness the emphasis is made on the efficiency increasing and business productivity.
It should be noted that the determinants of national economies competitive development
determine the strategy and policy of competitive development of individual enterprises. Their
success will depend on the such determinants of growth in the economy: starting level of
development, that means the level that existed at the time, from which we start counting rate of
development; human capital, that means the level of education; internal domestic economic
conditions, that means economic system; external economic conditions.
However, each company being interested in achieving of profitable operations due to
meet consumer needs independently decides ways and means of competitive advantage
achieving. In solving of this problem does not lose relevance to Ukraine such tool of
competitiveness achieving as positioning.
It should be noted that trying to achieve competitive advantages, based on the desire to
compete at local regional, national or international markets the company should gradually and
consistently transform the potential opportunities into driving forces. In the domestic market,
competing conditions are the same for all businesses. Somewhat different is the situation on
foreign markets where dominate the other needs, requirements, terms and conditions of
business. Among the determinants of domestic enterprises competitive development that are
participants of foreign economic relations the priority requires have the following: conformity
to the international regulatory and legal framework; technical conditions (specifications);
management.
Of course, it is difficult to compete with countries which underline the productivity
growth of innovative enterprises whereas the innovation activity is much lower at the domestic
enterprises. However, the criterion of efficiency is the starting point to competitiveness
increase of the domestic enterprises and the economy as a whole.
Description
Keywords
конкурентоспроможність, сталий розвиток, ефективність, продуктивність, конкурентні переваги, інновації, competitiveness, development, efficiency, productivity, competitive advantage, innovation, radical research
Citation
Полянська А. С. Детермінанти конкурентного розвитку вітчизняних підприємств / А. С. Полянська, Ж. В. Поплавська // Вісник Національного університету "Львівська політехніка". Серія: Менеджмент та підприємництво в Україні: етапи становлення і проблеми розвитку : збірник наукових праць. – 2015. – № 835. – С. 198–207. – Бібліографія: 13 назв.