Linguistic approaches to the planning of educational services in higher education institution

Simple item page
dc.citation.epage20
dc.citation.issue4
dc.citation.spage13
dc.citation.volume7
dc.contributor.affiliationLviv Polytechnic National University
dc.contributor.authorZhezhnych, P.
dc.contributor.authorShilinh, A.
dc.coverage.placenameЛьвів
dc.coverage.placenameLviv
dc.date.accessioned2020-02-28T08:48:47Z
dc.date.available2020-02-28T08:48:47Z
dc.date.created2018-06-26
dc.date.issued2018-06-26
dc.description.abstractRapid pace of technological progress puts higher education institutions (HEI) tasks that require them not only quick reaction, but also the ability to work ahead. Higher education institutions, that formulating a proposal for educational specialties, are oriented towards the market of educational services, but not always take into account the demand for them among potential consumers of these services and their interests. The process of planning the provision of educational services for the HEI is an important aspect for its effective performance in the educational services market. Consequently, the purpose of this work is to formulate linguistic approaches to planning the provision of educational services in HEI, which taking into account the peculiarities of the formation of demand and proposals for these services. The factors influencing the formation of demand for educational services and proposals for their implementation are analyzed in this paper. Identification the motivational intentions of potential university entrants in the educational Web communities' posts is also contained in the article.
dc.format.extent13-20
dc.format.pages8
dc.identifier.citationZhezhnych P. Linguistic approaches to the planning of educational services in higher education institution / P. Zhezhnych, A. Shilinh // Econtechmod : scientific journal. — Lviv : Lublin, 2018. — Vol 7. — No 4. — P. 13–20.
dc.identifier.citationenZhezhnych P. Linguistic approaches to the planning of educational services in higher education institution / P. Zhezhnych, A. Shilinh // Econtechmod : scientific journal. — Lviv : Lublin, 2018. — Vol 7. — No 4. — P. 13–20.
dc.identifier.urihttps://ena.lpnu.ua/handle/ntb/46287
dc.language.isoen
dc.publisherLublin
dc.relation.ispartofEcontechmod : scientific journal, 4 (7), 2018
dc.relation.references1. Amaral, A., Magalhaes, A. 2001. On Markets, Autonomy and Regulation: The Janus Head Revisited, Higher Education Policy, 14, 7–20.
dc.relation.references2. Birnbaum, R. 2000. Management Fads in Higher Education: Where They Come From, What They Do, Why They Fail. San Francisco, CA: Jossey Bass, 272.
dc.relation.references3. Bok, D. 2012. Universities under the market condition. Commercialization of higher education, Publishing house of the Higher School of Economics. 224. (in Russian).
dc.relation.references4. Braun, D., Benninghoff, M., Ramuz, R., Gorga, A. 2014. Interdependency management in universities: a case study. Studies in Higher Education, 35, 211–217.
dc.relation.references5. Dubrovka, О. 2005. Marketing system in the government management of higher education in Ukraine: Ph.D. (gov. man.) thesis: 25.00.02 “Government management mechanisms”, 20. (in Ukrainian).
dc.relation.references6. Filho, A., Monteiro, N, Barreto, D. M, Francisco José Gomes, M., Filho, B. 2014. Outcome Network Mapping for strategic management in the university. Educação & Realidade. 39 (1), 277–301.
dc.relation.references7. Heggen, K., Karseth, B., Kyvik, S. 2010. The relevance of research for the improvement of education and professional practice. In The research mission of higher education institutions outside theuniversity sector, ed. Svein Kyvik and BenedettoLepori. Dordrecht: Springer.
dc.relation.references8. Kucherenko, S. 2014. Higher education market in Ukraine: economic aspect. University economic herald: proceedings of Pereiaslav-Khmelnytskyi H. Ckovoroda State Pedagogical University. Issue 23, 18–25. (in Ukrainian)
dc.relation.references9. Kuzmin, O. 2013. Modelling of investment development of national economy of Ukraine on basis of regression analysis. Econtechmod : an international quarterly journal on economics in technology, new technologies and modelling processes. Vol. 2, no. 3, 47–52.
dc.relation.references10.Kuzmin, О. 2014. Transformation of development model of national economies at conditions of postindustrial society. Econtechmod : an international quarterly journal on economics in technology, new technologies and modelling processes. Vol. 3, no. 2, 41–45.
dc.relation.references11. Neborskii, Е. 2012. US education economics: universities and capitalization: monograph. Saarbrucken: LAP LAMBERT Academic Publishing GmbH & Co. KG, 70. (in Russian).
dc.relation.references12.Marginson, S. 2010. Higher Education in the Global Knowledge Economy. Procedial Social and Behavioral Sciences, 2, 6962–6980.
dc.relation.references13.Marsh, H. W., & Hattie, J. 2002. The relation between research productivity and teaching effectiveness: Complementary, antagonistic, or independent constructs. Journal of Higher Education, 73, 603–614.
dc.relation.references14.Mospan, N. 2013. Higher education in Ukraine under the conditions of market economy development. Pedagogical process: theory and practice. Issue 4, 145–153. (in Ukrainian).
dc.relation.references15. Quality management systems. Basic provisions and vocabulary: DSTU ISO 9000: 2001. – DSTU ISO 9000: 2001. – [Effective from 2001-06-27]. – K.: Gosstandart of Ukraine, 2001. 33 p. (in Ukrainian).
dc.relation.references16. Shattock, M. 2003. Managing successful universities. Berkshire : Society for Research into Higher Education & Open University Press, 201.
dc.relation.references17. Scott, J. 2006. The mission of the university: Medieval to postmodern transformations. The Journal of Higher Education , 77(1), 1–39.
dc.relation.references18. Urbano, D. 2013. Entrepreneurial Universities: Socioeconomic Impacts of Academic Entrepreneurship in a European Region. Economic Development Quarterly. 27(1), 40–55.
dc.relation.references19. Vahstein, V. 2014. After modernization. Crossnational review of higher education systems: special features of the Atlantic model. Academic council. No. 1, 56–68. (in Russian).
dc.relation.references20. Zagirnіak, D. 2015. Higher education in Ukraine: search for development models. Econtechmod : an international quarterly journal on economics in technology, new technologies and modelling processes. Vol. 4, no. 4, 11–16.
dc.relation.references21.Zhezhnych, P., Shilinh, A. 2013. Influence of specialized web-communities on the functioning of educational institutions. Bulletin of the Lviv Polytechnic National University “Information Systems and Networks”, 770, 43–50 [In Ukrainian].
dc.relation.referencesen1. Amaral, A., Magalhaes, A. 2001. On Markets, Autonomy and Regulation: The Janus Head Revisited, Higher Education Policy, 14, 7–20.
dc.relation.referencesen2. Birnbaum, R. 2000. Management Fads in Higher Education: Where They Come From, What They Do, Why They Fail. San Francisco, CA: Jossey Bass, 272.
dc.relation.referencesen3. Bok, D. 2012. Universities under the market condition. Commercialization of higher education, Publishing house of the Higher School of Economics. 224. (in Russian).
dc.relation.referencesen4. Braun, D., Benninghoff, M., Ramuz, R., Gorga, A. 2014. Interdependency management in universities: a case study. Studies in Higher Education, 35, 211–217.
dc.relation.referencesen5. Dubrovka, O. 2005. Marketing system in the government management of higher education in Ukraine: Ph.D. (gov. man.) thesis: 25.00.02 "Government management mechanisms", 20. (in Ukrainian).
dc.relation.referencesen6. Filho, A., Monteiro, N, Barreto, D. M, Francisco José Gomes, M., Filho, B. 2014. Outcome Network Mapping for strategic management in the university. Educação & Realidade. 39 (1), 277–301.
dc.relation.referencesen7. Heggen, K., Karseth, B., Kyvik, S. 2010. The relevance of research for the improvement of education and professional practice. In The research mission of higher education institutions outside theuniversity sector, ed. Svein Kyvik and BenedettoLepori. Dordrecht: Springer.
dc.relation.referencesen8. Kucherenko, S. 2014. Higher education market in Ukraine: economic aspect. University economic herald: proceedings of Pereiaslav-Khmelnytskyi H. Ckovoroda State Pedagogical University. Issue 23, 18–25. (in Ukrainian)
dc.relation.referencesen9. Kuzmin, O. 2013. Modelling of investment development of national economy of Ukraine on basis of regression analysis. Econtechmod : an international quarterly journal on economics in technology, new technologies and modelling processes. Vol. 2, no. 3, 47–52.
dc.relation.referencesen10.Kuzmin, O. 2014. Transformation of development model of national economies at conditions of postindustrial society. Econtechmod : an international quarterly journal on economics in technology, new technologies and modelling processes. Vol. 3, no. 2, 41–45.
dc.relation.referencesen11. Neborskii, E. 2012. US education economics: universities and capitalization: monograph. Saarbrucken: LAP LAMBERT Academic Publishing GmbH & Co. KG, 70. (in Russian).
dc.relation.referencesen12.Marginson, S. 2010. Higher Education in the Global Knowledge Economy. Procedial Social and Behavioral Sciences, 2, 6962–6980.
dc.relation.referencesen13.Marsh, H. W., & Hattie, J. 2002. The relation between research productivity and teaching effectiveness: Complementary, antagonistic, or independent constructs. Journal of Higher Education, 73, 603–614.
dc.relation.referencesen14.Mospan, N. 2013. Higher education in Ukraine under the conditions of market economy development. Pedagogical process: theory and practice. Issue 4, 145–153. (in Ukrainian).
dc.relation.referencesen15. Quality management systems. Basic provisions and vocabulary: DSTU ISO 9000: 2001, DSTU ISO 9000: 2001, [Effective from 2001-06-27], K., Gosstandart of Ukraine, 2001. 33 p. (in Ukrainian).
dc.relation.referencesen16. Shattock, M. 2003. Managing successful universities. Berkshire : Society for Research into Higher Education & Open University Press, 201.
dc.relation.referencesen17. Scott, J. 2006. The mission of the university: Medieval to postmodern transformations. The Journal of Higher Education , 77(1), 1–39.
dc.relation.referencesen18. Urbano, D. 2013. Entrepreneurial Universities: Socioeconomic Impacts of Academic Entrepreneurship in a European Region. Economic Development Quarterly. 27(1), 40–55.
dc.relation.referencesen19. Vahstein, V. 2014. After modernization. Crossnational review of higher education systems: special features of the Atlantic model. Academic council. No. 1, 56–68. (in Russian).
dc.relation.referencesen20. Zagirniak, D. 2015. Higher education in Ukraine: search for development models. Econtechmod : an international quarterly journal on economics in technology, new technologies and modelling processes. Vol. 4, no. 4, 11–16.
dc.relation.referencesen21.Zhezhnych, P., Shilinh, A. 2013. Influence of specialized web-communities on the functioning of educational institutions. Bulletin of the Lviv Polytechnic National University "Information Systems and Networks", 770, 43–50 [In Ukrainian].
dc.rights.holder© Copyright by Lviv Polytechnic National University 2018
dc.rights.holder© Copyright by Polish Academy of Sciences 2018
dc.rights.holder© Copyright by University of Engineering and Economics in Rzeszów 2018
dc.rights.holder© Copyright by University of Life Sciences in Lublin 2018
dc.subjecthigher education institutions
dc.subjectlinguistic approach
dc.subjecteducational services
dc.subjectqualitative contingent
dc.subjectspecialty
dc.titleLinguistic approaches to the planning of educational services in higher education institution
dc.typeArticle

Files

Original bundle

Now showing 1 - 2 of 2
Thumbnail Image
Name:
2018v7n4_Zhezhnych_P-Linguistic_approaches_to_13-20.pdf
Size:
925.67 KB
Format:
Adobe Portable Document Format
Download
Thumbnail Image
Name:
2018v7n4_Zhezhnych_P-Linguistic_approaches_to_13-20__COVER.png
Size:
462.73 KB
Format:
Portable Network Graphics
Download

License bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
2.95 KB
Format:
Plain Text
Description:
Download

Collections

Econtechmod. – 2018. – Vol. 7, No. 4