Methodology of marketing vs methodology of social and economic research
Date
2020-02-24
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Видавництво Львівської політехніки
Lviv Politechnic Publishing House
Lviv Politechnic Publishing House
Abstract
The presented paper is methodical in
character. Marketing methodology is an important
matter looking from the prism of identifying its
scientific status. There are differing views on the
scientific status of marketing, nevertheless marketing,
from the perspective of scientific cognition, has
developed dynamically throughout its entire history. The
main objective of this article is to present the
methodological dilemmas of marketing in the context of
social and economic sciences. The foundations of the
methodology of research on marketing cannot be
separated from the methodology of social sciences.
Marketing belongs to social sciences, so it is based on
similar assumptions with regard to the character of
reality and scientific cognition. Marketing is engaged in
exploring human behaviour and, similarly to other social
sciences, makes use of such research methods and
techniques. It is difficult to conduct research in the area
of marketing without referring to the methodology of
social sciences.The article presents the foundations of
marketing research methodology, assumptions of the
analysis of methodology of research on marketing in
comparison to methodology of social and economic
research and final remarks.
Description
Keywords
marketing, marketing research, social research, economic research, marketing methodology, economic research methodology, social research methodology
Citation
Chlipała P. Methodology of marketing vs methodology of social and economic research / P. Chlipała // Economics, Entrepreneurship, Management. — Lviv : Lviv Politechnic Publishing House, 2020. — Vol 7. — No 2. — P. 112–118.