Marketing instruments of Ivano-Frankivsk oblast promotion in terms of cross-border cooperation

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dc.citation.conference7th International youth science forum «Litteris et Artibus»
dc.citation.epage342
dc.citation.journalTitleLitteris et Artibus : матеріали
dc.citation.spage341
dc.contributor.affiliationLviv Polytechnic National University
dc.contributor.authorPopadynets, Nazariy
dc.contributor.authorPasternak, Olena
dc.coverage.placenameЛьвів
dc.coverage.placenameLviv
dc.coverage.temporal23–25 листопада 2017 року
dc.coverage.temporal23–25 November, 2017
dc.date.accessioned2018-04-12T13:05:33Z
dc.date.available2018-04-12T13:05:33Z
dc.date.created2017-12-23
dc.date.issued2017-12-23
dc.description.abstractThe instruments of Ivano-Frankivska oblast promotion on the examples of festivals are outlined. The Strategy of Ivano-Frankivska Oblast Development till 2020 is analyzed in terms of region’s promotion. Practicability of choosing festivals among other marketing instruments, especially for youth target group is explained. The festivals MitOst-festival, Carpathian SPACE, Porto Franko 2017 and international photo festival are analyzed. The festivals are examined in the context of cross-border aspect, which allows combining neighbouring cultures and traditions, exchange of experience, bringing adjacent nations closer together and finding the areas of common interest.
dc.format.extent341-342
dc.format.pages2
dc.identifier.citationPopadynets N. Marketing instruments of Ivano-Frankivsk oblast promotion in terms of cross-border cooperation / Nazariy Popadynets, Olena Pasternak // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 341–342. — (6th International academic conference «Economics & management 2017» (EM-2017)).
dc.identifier.citationenPopadynets N. Marketing instruments of Ivano-Frankivsk oblast promotion in terms of cross-border cooperation / Nazariy Popadynets, Olena Pasternak // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 341–342. — (6th International academic conference «Economics & management 2017» (EM-2017)).
dc.identifier.isbn978-966-941-108-2
dc.identifier.urihttps://ena.lpnu.ua/handle/ntb/40413
dc.language.isoen
dc.publisherВидавництво Львівської політехніки
dc.publisherLviv Polytechnic Publishing House
dc.relation.ispartofLitteris et Artibus : матеріали, 2017
dc.relation.ispartofLitteris et Artibus : proceedings, 2017
dc.relation.references[1] Strategy of Ivano-Frankivska Oblast Development till 2020. Online. Available at: http://www.if.gov.ua/files/SP_IF_oblast_4.pdf.
dc.relation.references[2] About Ivano-Frankivsk. Online. Available at: http://www.mvk.if.ua/aboutcity.
dc.relation.references[3] MitOst-Festival. Online. Available at: http://mitostfestival.org/ru/festival/festival-2015-vivano-frankovske.
dc.relation.references[4] The way Ivano-Frankivsk is going to celebrate the 355th anniversary. Online. Available at: http://firtka.if.ua/?action=show&id=130653.
dc.relation.references[5] The 6th European Festival was closed in Ivano-Frankivsk with exhibition of twin cities. Online. Available at:http://kurs.if.ua/news/u_ivanofrankivsku_fotovystavk oyu_mistpobratymiv_zakryly_shostyy_yevropeyskyy_fotofestyval_54217.html.
dc.relation.references[6] Porto Franko 2017. The most prominent events of international art festival. Online. Available at: http://nv.ua/ukr/style/art/theater_art/porto-franko-2017-najguchnishi-podiji-mizhnarodnogomistetskogo-festivalju-1277357.html.
dc.relation.referencesen[1] Strategy of Ivano-Frankivska Oblast Development till 2020. Online. Available at: http://www.if.gov.ua/files/SP_IF_oblast_4.pdf.
dc.relation.referencesen[2] About Ivano-Frankivsk. Online. Available at: http://www.mvk.if.ua/aboutcity.
dc.relation.referencesen[3] MitOst-Festival. Online. Available at: http://mitostfestival.org/ru/festival/festival-2015-vivano-frankovske.
dc.relation.referencesen[4] The way Ivano-Frankivsk is going to celebrate the 355th anniversary. Online. Available at: http://firtka.if.ua/?action=show&id=130653.
dc.relation.referencesen[5] The 6th European Festival was closed in Ivano-Frankivsk with exhibition of twin cities. Online. Available at:http://kurs.if.ua/news/u_ivanofrankivsku_fotovystavk oyu_mistpobratymiv_zakryly_shostyy_yevropeyskyy_fotofestyval_54217.html.
dc.relation.referencesen[6] Porto Franko 2017. The most prominent events of international art festival. Online. Available at: http://nv.ua/ukr/style/art/theater_art/porto-franko-2017-najguchnishi-podiji-mizhnarodnogomistetskogo-festivalju-1277357.html.
dc.relation.urihttp://www.if.gov.ua/files/SP_IF_oblast_4.pdf
dc.relation.urihttp://www.mvk.if.ua/aboutcity
dc.relation.urihttp://mitostfestival.org/ru/festival/festival-2015-vivano-frankovske
dc.relation.urihttp://firtka.if.ua/?action=show&id=130653
dc.relation.urihttp://kurs.if.ua/news/u_ivanofrankivsku_fotovystavk
dc.relation.urihttp://nv.ua/ukr/style/art/theater_art/porto-franko-2017-najguchnishi-podiji-mizhnarodnogomistetskogo-festivalju-1277357.html
dc.rights.holder© Національний університет “Львівська політехніка”, 2017
dc.subjectmarketing instruments
dc.subjectpromotion
dc.subjectcross-border cooperation
dc.subjectfest
dc.subjecttourism
dc.subjectcultural traditions
dc.titleMarketing instruments of Ivano-Frankivsk oblast promotion in terms of cross-border cooperation
dc.typeConference Abstract

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