Marketing instruments of Ivano-Frankivsk oblast promotion in terms of cross-border cooperation
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Видавництво Львівської політехніки
Lviv Polytechnic Publishing House
Lviv Polytechnic Publishing House
Abstract
The instruments of Ivano-Frankivska oblast
promotion on the examples of festivals are outlined. The
Strategy of Ivano-Frankivska Oblast Development till 2020 is
analyzed in terms of region’s promotion. Practicability of
choosing festivals among other marketing instruments,
especially for youth target group is explained. The festivals
MitOst-festival, Carpathian SPACE, Porto Franko 2017 and
international photo festival are analyzed. The festivals are
examined in the context of cross-border aspect, which allows
combining neighbouring cultures and traditions, exchange of
experience, bringing adjacent nations closer together and
finding the areas of common interest.
Description
Citation
Popadynets N. Marketing instruments of Ivano-Frankivsk oblast promotion in terms of cross-border cooperation / Nazariy Popadynets, Olena Pasternak // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 341–342. — (6th International academic conference «Economics & management 2017» (EM-2017)).