Editorial column as self-promotion for publishers
Loading...
Date
2015
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Lviv Polytechnic Publishing House
Abstract
Freedom of thought and style, which came to replace the prescriptive monoideological press, predominant communicative function of journalism, market conditions, freedom of
thoughts expression, appearance of authorial journalism – these new tendencies of modern Ukrainian journalism cause the interest to the author of the Media whose point of view has the authority and interest on its own, and it resulted in appearance of new genre form – editorial column.
Description
Keywords
Editorial column, marketing, promotion, journalism
Citation
Mudra I. Editorial column as self-promotion for publishers / Iryna Mudra // Litteris et Artibus : proceedings of the 5th International youth science forum, November 26–28, 2015, Lviv, Ukraine / Lviv Polytechnic National University. – Lviv : Lviv Polytechnic Publishing House, 2015. – P. 424–425. – Bibliography: 1 title.