Reservation systems as a tool of tourist services marketing

Simple item page
dc.citation.epage18
dc.citation.issue2
dc.citation.journalTitleЕкономіка, підприємництво, менеджмент
dc.citation.spage7
dc.contributor.affiliationНаціональний університет «Львівська політехніка»
dc.contributor.affiliationLviv Polytechnic National University
dc.contributor.affiliationSunGroup Sp.z o.o
dc.contributor.authorМиськів, Галина Василівна
dc.contributor.authorНич-Войтан, Сильвія
dc.contributor.authorMyskiv, Galina
dc.contributor.authorNycz-Wojtan, Sylwia
dc.coverage.placenameЛьвів
dc.coverage.placenameLviv
dc.date.accessioned2024-03-15T08:22:33Z
dc.date.available2024-03-15T08:22:33Z
dc.date.created2022-02-28
dc.date.issued2022-02-28
dc.description.abstractДослідження сучасних систем бронювання проведене для визначення їх ролі в індустрії туризму та для покращення розуміння засад маркетингової діяльності підприємств туристичної сфери. Стаття має на меті проаналізувати функціонування сучасних систем бронювання на ринку туристичних послуг, структурувати існуючі системи бронювання за рівнями функціонування та за каналами розподілу туристичного продукту. Основними методами наукового дослідження стали: хронологічний, системного дослідження, логічного аналізу, статистичний та структурного аналізу, які дали змогу у логічній послідовності, системно та структуровано дослідити сучасні системи бронювання та визначити їх ієрархію. Результатом дослідження стало обґрунтування та побудова ієрархії зв’язків на світовому ринку систем бронювання туристичних послуг, на основі масштабу охоплення туристичної сфери та каналів розподілу туристичних послуг. Загалом виділено 5 рівнів систем бронювання туристичних послуг у світі, найвищим з яких є глобальний, а найнижчий – це рівень колл-центрів постачальників туристичнох послуг. Автори дійшли висновку, що сучасні системи бронювання є інструментом маркетингу туристичних компаній, які сприяють розподілу і просуванню туристичних послуг.
dc.description.abstractThe study of modern reservation systems was conducted to determine their role in the tourism industry and to improve understanding of the basics of marketing activities of tourism enterprises. The article aims to analyze the functioning of modern reservation systems in the market of tourist services, to structure the existing reservation systems according to the operation levels and according to the distribution channels of the tourist product. The main methods of scientific research were: chronological, systematic research, logical analysis, statistical and structural analysis, which made it possible to logically and systematically investigate the modern reservation systems of and determine their hierarchy. The result of the study was the substantiation and construction of a hierarchy of connections in the world market of tourist service reservation systems, based on the scale of coverage of the tourism sector and the distribution channels of tourist services. In total, there are 5 levels of travel reservation systems in the world. The authors came to the conclusion that modern reservation systems are a marketing tool for travel companies that contribute to the distribution and promotion of travel services.
dc.format.extent7-18
dc.format.pages12
dc.identifier.citationMyskiv G. Reservation systems as a tool of tourist services marketing / Myskiv Galina, Nycz-Wojtan Sylwia // Economics, Entrepreneurship, Management. — Lviv : Lviv Politechnic Publishing House, 2022. — Vol 9. — No 2. — P. 7–18.
dc.identifier.citationenMyskiv G. Reservation systems as a tool of tourist services marketing / Myskiv Galina, Nycz-Wojtan Sylwia // Economics, Entrepreneurship, Management. — Lviv : Lviv Politechnic Publishing House, 2022. — Vol 9. — No 2. — P. 7–18.
dc.identifier.doi10.56318/eem2022.02.007
dc.identifier.issn2312-3435
dc.identifier.urihttps://ena.lpnu.ua/handle/ntb/61465
dc.language.isoen
dc.publisherВидавництво Львівської політехніки
dc.publisherLviv Politechnic Publishing House
dc.relation.ispartofЕкономіка, підприємництво, менеджмент, 2 (9), 2022
dc.relation.ispartofEconomics, Entrepreneurship, Management, 2 (9), 2022
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dc.relation.references[38] Wang, Zh. (2010). A preliminary study of the global distribution systems (GDS). In 2nd IEEE International Conference on Information Management and Engineering (pp. 60-63). Chengdu: IEEE. doi: 10.1109/ICIME.2010.5478307.
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dc.relation.referencesen[1] Ahmad, H., Nafi, S., & Ma’aji, M.M. (2018). A case study on web-based process changes and operational excellence in tourism industry. Retrieved from https://www.semanticscholar.org/paper/A-Case-Study-on-Web-Based-Process-Change-and-in-Ahmad-Nafi/b84d1a94758173e76479b47c3bc274e7cf54cff2.
dc.relation.referencesen[2] Amadeus Altea Suite. (2021). Retrieved from https://www.predictiveanalyticstoday.com/amadeus-altea-suite/.
dc.relation.referencesen[3] Andrews, R. (2022). The 9 best online restaurant reservation systems compared. Retrieved from https://restaurant.eatapp.co/blog/online-restaurant-reservation-systems.
dc.relation.referencesen[4] Bezuhlyi, I.V. (2019). Modern tendencies of development of innovations in tourism. Market Infrastructure, 30, 28-34. Retrieved from http://ir.stu.cn.ua/handle/123456789/19485.
dc.relation.referencesen[5] Bhuiyan, M.A., Crovella, T., Paiano, A., & Alves, H.A. (2021). Review of research on tourism industry, economic crisis and mitigation process of the loss: Analysis on pre, during and post pandemic situation. Sustainability, 13, article number 10314. doi: 10.3390/su131810314.
dc.relation.referencesen[6] Boto-García, D., Zapico, E., Escalonilla, M., José, F., & Pino, B. (2021). Tourists’ preferences for hotel booking. International Journal of Hospitality Management, 92, article number 102726. doi: 10.1016/j.ijhm.2020.102726.
dc.relation.referencesen[7] Byun, H.-J., Kim J.-J., & Lee, B.-C. (2020). Competitiveness analysis of GDSS in South Korea by using niche theory: Focusing on user gratification. Sustainability, 12(20), article number 8425. doi: 10.3390/su12208425.
dc.relation.referencesen[8] Chernega, O. (2021). Assessment of the competitiveness of the tourist destination. Economics, Entrepreneurship, Management, 8(2), 8-16. doi: 10.23939/eem2021.02.008.
dc.relation.referencesen[9] Cloudbeds. (2022). What is a hotel reservation system and why is it important. Retrieved from https://www.cloudbeds.com/articles/hotel-reservation-system/.
dc.relation.referencesen[10] Distribution of sales channels in travel & tourism worldwide 2017-2026. (2022). Retrieved from https://www.statista.com/forecasts/1239068/sales-channels-travel-tourism-worldwide.
dc.relation.referencesen[11] Falko, E. (2016). Analysis of the global distribution systems on the international market of tourist services. Bulletin of the Dnipropetrovsk University, 6, 15-22. doi: 10.15421/191602.
dc.relation.referencesen[12] Halkiopoulos, C., Antonopoulou, H., Papadopoulos, D., Giannouko, I., & Gkintoni, E. (2020). Online reservation systems in e-business: Analyzing decisionmaking in e-tourism. Journal of Tourism, Heritage & Services Marketing, 6(1), 9-16. doi: 10.5281/zenodo.3603312.
dc.relation.referencesen[13] Hotel Tech Report. (2022a). 10 best hotel reservations systems (CRS) in 2022. Retrieved from https://hoteltechreport.com/revenue-management/central-reservations-systems-crs.
dc.relation.referencesen[14] Hotel Tech Report. (2022b). Central reservations systems buyer’s guide 2023. Retrieved from https://hoteltechreport.com/buyers-guides/revenue-management/central-reservations-systems-crs/crs-buyers-guide.
dc.relation.referencesen[15] Hotel Tech Report. (2022c). 10 best GDS service providers for hotels in 2023. Retrieved from https://hoteltechreport.com/revenue-management/gds-services#subcategories-programatic-pitch.
dc.relation.referencesen[16] Hotel Tech Report. (2022d). The 20 best online travel agencies in 2022. Retrieved from https://hoteltechreport.com/news/online-travel-agencies.
dc.relation.referencesen[17] Hotel Tech Report. (2022e). What is a global distribution system (GDS)? 2023 Guide for Hotels. Retrieved from https://hoteltechreport.com/news/gds.
dc.relation.referencesen[18] How to choose a GDS: Amadeus vs Sabre vs Travelport. (2021). Retrieved from https://www.altexsoft.com/blog/travelport-vs-amadeus-vs-sabre-gds/#:~:text=more%20relevant%20content.
dc.relation.referencesen[19] Jović, J., Radovanović, P., & Andreeski, C. (2016). The impact of global distribution systems on travel agencies’ business efficiency. doi: 10.20544/HORIZONS.A.20.1.17.P13.
dc.relation.referencesen[20] Kanyuchka, I. (2020). Tour booking system analysis and development. Tallinn: Tallinn University of Technology.
dc.relation.referencesen[21] Melnychenko, S. (2010). Information technologies in tourism: Theoretical and practical aspects. Bulletin of Zaporizhzhya National University, 2(6), 129-138. Retrieved from https://infotour.in.ua/melnychenko9.htm.
dc.relation.referencesen[22] Murphy, H.C., Chen, M.-M., & Cossutta, M. (2016). An investigation of multiple devices and information sources used in the hotel booking process. Tourism Management, 52, 44-51. doi: 10.1016/j.tourman.2015.06.004.
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dc.relation.referencesen[24] Opalko, M., & Prymak, T. (2016). Automation of the management of a tourist enterprise as a means of increasing the efficiency of its activity. Young Scientist, 5(32), 585-588. Retrieved from http://www.irbis-nbuv.gov.ua/.
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dc.relation.referencesen[26] Perinotto, A.R.C., Santos, A.I.G.P., Araújo, S.M., & Tavares, J.M. (2021). La intermediación virtual de los servicios turísticos: Un estudio con énfasis en los usuarios de sitios web de alojamiento. ROTUR. Revista de Ocio y Turismo, 15(2), 107-129. doi: 10.17979/rotur.2021.15.2.6907.
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dc.relation.referencesen[28] Revenue of leading online travel agencies (OTAs) worldwide 2019-2021. (2022). Retrieved from https://www.statista.com/statistics/934995/revenue-of-leading-otas-worldwide/.
dc.relation.referencesen[29] San-Martín, S., Jiménez, N., & Liébana-Cabanillas, F. (2020). Tourism value VS barriers to booking trips online. Journal of Retailing and Consumer Services, 53, article number 101957. doi: 10.1016/j.jretconser.2019.101957.
dc.relation.referencesen[30] Skopen, M.M. (2015). Computer information technologies in tourism. Kyiv: Condor.
dc.relation.referencesen[31] Stangl, B., Inversini, A., & Schegg, R. (2016). Hotels’ dependency on online intermediaries and their chosen distribution channel portfolios: Three country insights. International Journal of Hospitality Management, 52, 87-96. doi: 10.1016/j.ijhm.2015.09.015.
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dc.relation.referencesen[33] Tkachenko, T.I., & Kozlovskyi, Ye.V. (2018). Influence of global distribution systems on the development of modern tourism business. Economy and State, 6, 56-59. Retrieved from http://www.economy.in.ua/?op=1&z=4082&i=11.
dc.relation.referencesen[34] Top 10 online travel agencies (OTAs). (2022). Retrieved from https://prenohq.com/blog/top-10-online-travelagencies-otas-of-2022/.
dc.relation.referencesen[35] Top 14 airline reservation system. (2021). Retrieved from https://www.predictiveanalyticstoday.com/top-airlinereservation-system/#whatareairlinereservationsystemstrongstrongstrongstrong.
dc.relation.referencesen[36] TouchBistro. (2021). How diners choose restaurants. Retrieved from https://www.touchbistro.com/blog/how-dinerschoose-restaurants-report/.
dc.relation.referencesen[37] Vizconde, A.M.L., & Felicen, S.S. (2013). Computerized reservation system (CRS) as a feature of business operation of travel agencies. Retrieved from https://research.lpubatangas.edu.ph/wp-content/uploads/2014/08/JTHR-Computerized-Reservation-System.pdf.
dc.relation.referencesen[38] Wang, Zh. (2010). A preliminary study of the global distribution systems (GDS). In 2nd IEEE International Conference on Information Management and Engineering (pp. 60-63). Chengdu: IEEE. doi: 10.1109/ICIME.2010.5478307.
dc.relation.referencesen[39] Wen, J., Lin, Z., Liu, X., Xiao, S.H., & Li, Y. (2020) The interaction effects of online reviews, brand, and price on consumer hotel booking decision making. Journal of Travel Research, 60(4), 846-859. doi: 10.1177/0047287520912330.
dc.relation.referencesen[40] What is a computer reservation system? (2022). Retrieved from https://colorwhistle.com/computer-reservation-system/.
dc.relation.referencesen[41] Why do you need an online travel agency (OTA). (2019). Retrieved from https://welcome.expediagroup.com/en/resources/hotel-distribution-strategy-resources-tips/otas-work-use-one.
dc.relation.referencesen[42] Zhao, Y., Wang, H., Guo, Z., Huang, M., Pan, Y., & Guo, Y. (2022). Online reservation intention of tourist attractions in the COVID-19 context: An extended technology acceptance model. Sustainability, 14, article number 10395. doi: 10.3390/su141610395.
dc.relation.urihttps://www.semanticscholar.org/paper/A-Case-Study-on-Web-Based-Process-Change-and-in-Ahmad-Nafi/b84d1a94758173e76479b47c3bc274e7cf54cff2
dc.relation.urihttps://www.predictiveanalyticstoday.com/amadeus-altea-suite/
dc.relation.urihttps://restaurant.eatapp.co/blog/online-restaurant-reservation-systems
dc.relation.urihttp://ir.stu.cn.ua/handle/123456789/19485
dc.relation.urihttps://www.cloudbeds.com/articles/hotel-reservation-system/
dc.relation.urihttps://www.statista.com/forecasts/1239068/sales-channels-travel-tourism-worldwide
dc.relation.urihttps://hoteltechreport.com/revenue-management/central-reservations-systems-crs
dc.relation.urihttps://hoteltechreport.com/buyers-guides/revenue-management/central-reservations-systems-crs/crs-buyers-guide
dc.relation.urihttps://hoteltechreport.com/revenue-management/gds-services#subcategories-programatic-pitch
dc.relation.urihttps://hoteltechreport.com/news/online-travel-agencies
dc.relation.urihttps://hoteltechreport.com/news/gds
dc.relation.urihttps://www.altexsoft.com/blog/travelport-vs-amadeus-vs-sabre-gds/#:~:text=more%20relevant%20content
dc.relation.urihttps://infotour.in.ua/melnychenko9.htm
dc.relation.urihttps://www.statista.com/statistics/1179020/online-travel-agent-market-size-worldwide/
dc.relation.urihttp://www.irbis-nbuv.gov.ua/
dc.relation.urihttps://hospitalitytech.com/psd2-real-life-how-new-eu-payment-servicedirective-works-hotels-and-online-bookings
dc.relation.urihttps://www.statista.com/statistics/934995/revenue-of-leading-otas-worldwide/
dc.relation.urihttps://ej.journal.kspu.edu/index.php/ej/article/view/301
dc.relation.urihttp://www.economy.in.ua/?op=1&z=4082&i=11
dc.relation.urihttps://prenohq.com/blog/top-10-online-travelagencies-otas-of-2022/
dc.relation.urihttps://www.predictiveanalyticstoday.com/top-airlinereservation-system/#whatareairlinereservationsystemstrongstrongstrongstrong
dc.relation.urihttps://www.touchbistro.com/blog/how-dinerschoose-restaurants-report/
dc.relation.urihttps://research.lpubatangas.edu.ph/wp-content/uploads/2014/08/JTHR-Computerized-Reservation-System.pdf
dc.relation.urihttps://colorwhistle.com/computer-reservation-system/
dc.relation.urihttps://welcome.expediagroup.com/en/resources/hotel-distribution-strategy-resources-tips/otas-work-use-one
dc.rights.holder© Національний університет “Львівська політехніка”, 2022
dc.subjectсистеми розподілу
dc.subjectонлайн туристичні агенції
dc.subjectтуристичні послуги
dc.subjectканали розподілу
dc.subjectрейтинги
dc.subjectglobal distribution systems
dc.subjectonline travel agencies
dc.subjecttravel services
dc.subjectdistribution channels
dc.subjectratings
dc.subject.udc004
dc.subject.udc338
dc.subject.udc48
dc.subject.udc339.1
dc.titleReservation systems as a tool of tourist services marketing
dc.title.alternativeСистеми бронювання як інструмент маркетингу туристичних послуг
dc.typeArticle

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Economics, Entrepreneurship, Management. – 2022. – Vol. 9, No. 2