X, Y theories as sources for effective communication targeting

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dc.citation.conferenceLitteris et Artibus
dc.contributor.affiliationZaporizhzhya National Universityuk_UA
dc.contributor.authorNaumova, Natalya
dc.contributor.authorYevstihnieieva, Olena
dc.coverage.countryUAuk_UA
dc.coverage.placenameLvivuk_UA
dc.date.accessioned2018-04-25T09:40:40Z
dc.date.available2018-04-25T09:40:40Z
dc.date.issued2016
dc.description.abstractIn theses the role of the X, Y theories as sources for effective communication targeting are shown.uk_UA
dc.format.pages283
dc.identifier.citationNaumova N. X, Y theories as sources for effective communication targeting / Natalya Naumova, Olena Yevstihnieieva // Litteris et Artibus : proceedings of the 6th International youth science forum, November 24–26, 2016, Lviv, Ukraine / Lviv Polytechnic National University. – Lviv : Lviv Polytechnic Publishing House, 2016. – P. 283. – Bibliography: 2 titles.uk_UA
dc.identifier.urihttps://ena.lpnu.ua/handle/ntb/40868
dc.language.isoenuk_UA
dc.publisherLviv Polytechnic Publishing Houseuk_UA
dc.relation.referencesen[1] [ist [Online]. Available: http://www.eco1] Theories X and Y, The Economnomist.com/node/12370445 [2] McGregor, D. (1960). The Human Side of Enterprise, New York, McGrawHill.uk_UA
dc.subjectX, Y theoriesuk_UA
dc.subjecttargetuk_UA
dc.subjectgoalsuk_UA
dc.subjectresponsibilitiesuk_UA
dc.titleX, Y theories as sources for effective communication targetinguk_UA
dc.typeConference Abstractuk_UA

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Litteris et Artibus. – 2016 р.