X, Y theories as sources for effective communication targeting
dc.citation.conference | Litteris et Artibus | |
dc.contributor.affiliation | Zaporizhzhya National University | uk_UA |
dc.contributor.author | Naumova, Natalya | |
dc.contributor.author | Yevstihnieieva, Olena | |
dc.coverage.country | UA | uk_UA |
dc.coverage.placename | Lviv | uk_UA |
dc.date.accessioned | 2018-04-25T09:40:40Z | |
dc.date.available | 2018-04-25T09:40:40Z | |
dc.date.issued | 2016 | |
dc.description.abstract | In theses the role of the X, Y theories as sources for effective communication targeting are shown. | uk_UA |
dc.format.pages | 283 | |
dc.identifier.citation | Naumova N. X, Y theories as sources for effective communication targeting / Natalya Naumova, Olena Yevstihnieieva // Litteris et Artibus : proceedings of the 6th International youth science forum, November 24–26, 2016, Lviv, Ukraine / Lviv Polytechnic National University. – Lviv : Lviv Polytechnic Publishing House, 2016. – P. 283. – Bibliography: 2 titles. | uk_UA |
dc.identifier.uri | https://ena.lpnu.ua/handle/ntb/40868 | |
dc.language.iso | en | uk_UA |
dc.publisher | Lviv Polytechnic Publishing House | uk_UA |
dc.relation.referencesen | [1] [ist [Online]. Available: http://www.eco1] Theories X and Y, The Economnomist.com/node/12370445 [2] McGregor, D. (1960). The Human Side of Enterprise, New York, McGrawHill. | uk_UA |
dc.subject | X, Y theories | uk_UA |
dc.subject | target | uk_UA |
dc.subject | goals | uk_UA |
dc.subject | responsibilities | uk_UA |
dc.title | X, Y theories as sources for effective communication targeting | uk_UA |
dc.type | Conference Abstract | uk_UA |