X, Y theories as sources for effective communication targeting
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Lviv Polytechnic Publishing House
Abstract
In theses the role of the X, Y theories as sources for effective communication targeting are shown.
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Citation
Naumova N. X, Y theories as sources for effective communication targeting / Natalya Naumova, Olena Yevstihnieieva // Litteris et Artibus : proceedings of the 6th International youth science forum, November 24–26, 2016, Lviv, Ukraine / Lviv Polytechnic National University. – Lviv : Lviv Polytechnic Publishing House, 2016. – P. 283. – Bibliography: 2 titles.