Marketing logistics
Date
2017-12-23
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Видавництво Львівської політехніки
Lviv Polytechnic Publishing House
Lviv Polytechnic Publishing House
Abstract
The aim of the article is to show the need of the
integration of marketing and logistics, their particular tasks,
and issues connected with them. The paper focuses on
showing logistics and marketing not as separate elements, but
rather as an integrated management concept, that when
utilized allows the enterprise to achieve success. The
integration of different logistics processes and functions within
logistics system and logistics management, as well as the
integration of this system with the marketing system, within
the scale of an enterprise and the market, is expressed in the
integrated concept of marketing logistics management. This
consists the basic dimension of modern business management.
Description
Keywords
logistics management, marketing management, logistics, marketing, integration, management concepts, distribution, strategy, tasks, objectives
Citation
Zielińska A. Marketing logistics / Anetta Zielińska, Agnieszka Gałka // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 354–355. — (6th International academic conference «Economics & management 2017» (EM-2017)).