Marketing logistics

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dc.citation.conference7th International youth science forum «Litteris et Artibus»
dc.citation.epage355
dc.citation.journalTitleLitteris et Artibus : матеріали
dc.citation.spage354
dc.contributor.affiliationWroclaw University of Economics
dc.contributor.authorZielińska, Anetta
dc.contributor.authorGałka, Agnieszka
dc.coverage.placenameЛьвів
dc.coverage.placenameLviv
dc.coverage.temporal23–25 листопада 2017 року
dc.coverage.temporal23–25 November, 2017
dc.date.accessioned2018-04-12T13:05:36Z
dc.date.available2018-04-12T13:05:36Z
dc.date.created2017-12-23
dc.date.issued2017-12-23
dc.description.abstractThe aim of the article is to show the need of the integration of marketing and logistics, their particular tasks, and issues connected with them. The paper focuses on showing logistics and marketing not as separate elements, but rather as an integrated management concept, that when utilized allows the enterprise to achieve success. The integration of different logistics processes and functions within logistics system and logistics management, as well as the integration of this system with the marketing system, within the scale of an enterprise and the market, is expressed in the integrated concept of marketing logistics management. This consists the basic dimension of modern business management.
dc.format.extent354-355
dc.format.pages2
dc.identifier.citationZielińska A. Marketing logistics / Anetta Zielińska, Agnieszka Gałka // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 354–355. — (6th International academic conference «Economics & management 2017» (EM-2017)).
dc.identifier.citationenZielińska A. Marketing logistics / Anetta Zielińska, Agnieszka Gałka // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 354–355. — (6th International academic conference «Economics & management 2017» (EM-2017)).
dc.identifier.isbn978-966-941-108-2
dc.identifier.urihttps://ena.lpnu.ua/handle/ntb/40419
dc.language.isoen
dc.publisherВидавництво Львівської політехніки
dc.publisherLviv Polytechnic Publishing House
dc.relation.ispartofLitteris et Artibus : матеріали, 2017
dc.relation.ispartofLitteris et Artibus : proceedings, 2017
dc.relation.references[1] F. Beier, K. Rutkowski, “Logistic”, The publishing house of the Warsaw School of Economics, , pp. 30, Warsaw 2004.
dc.relation.references[2] P. Blaik, “Logistics Effectiveness”, Polish Economic Publishers, pp. 112, Warsaw 2016.
dc.relation.references[3] P. Blaik, „Logistics. The concept of integrated management”, Polish Economic Publishers, pp. 25 and 112, Warsaw 2014.
dc.relation.references[4] T. Lus, W. Rokicki, R. Śliwka, “Logistic – Casebook”, Polish Scientific Publishers PWN, pp. 7, Warsaw 2016.
dc.relation.references[5] W. M. Grudzewski, I.K. Hejduk, A. Sankowska, M. Wańtuchowicz, ”Sustainability in business – the companies of the future”, POLTEXT Publishers, pp.300, Warsaw 2010.
dc.relation.references[6] https://www.governica.com/Logistyka_marketingowa
dc.relation.references[7] http://www.slu.cz/opf/cz/informace/acta-academicakarviniensia/casopisy-aak/aak-rocnik-2013/docs-4-2013/Barcik_Jakubiec.pdf
dc.relation.referencesen[1] F. Beier, K. Rutkowski, "Logistic", The publishing house of the Warsaw School of Economics, , pp. 30, Warsaw 2004.
dc.relation.referencesen[2] P. Blaik, "Logistics Effectiveness", Polish Economic Publishers, pp. 112, Warsaw 2016.
dc.relation.referencesen[3] P. Blaik, "Logistics. The concept of integrated management", Polish Economic Publishers, pp. 25 and 112, Warsaw 2014.
dc.relation.referencesen[4] T. Lus, W. Rokicki, R. Śliwka, "Logistic – Casebook", Polish Scientific Publishers PWN, pp. 7, Warsaw 2016.
dc.relation.referencesen[5] W. M. Grudzewski, I.K. Hejduk, A. Sankowska, M. Wańtuchowicz, "Sustainability in business – the companies of the future", POLTEXT Publishers, pp.300, Warsaw 2010.
dc.relation.referencesen[6] https://www.governica.com/Logistyka_marketingowa
dc.relation.referencesen[7] http://www.slu.cz/opf/cz/informace/acta-academicakarviniensia/casopisy-aak/aak-rocnik-2013/docs-4-2013/Barcik_Jakubiec.pdf
dc.relation.urihttps://www.governica.com/Logistyka_marketingowa
dc.relation.urihttp://www.slu.cz/opf/cz/informace/acta-academicakarviniensia/casopisy-aak/aak-rocnik-2013/docs-4-2013/Barcik_Jakubiec.pdf
dc.rights.holder© Національний університет “Львівська політехніка”, 2017
dc.subjectlogistics management
dc.subjectmarketing management
dc.subjectlogistics
dc.subjectmarketing
dc.subjectintegration
dc.subjectmanagement concepts
dc.subjectdistribution
dc.subjectstrategy
dc.subjecttasks
dc.subjectobjectives
dc.titleMarketing logistics
dc.typeConference Abstract

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