Вітчизняний та зарубіжний досвід формування і розвитку івент менеджменту

Abstract

Досліджено вітчизняний та зарубіжний досвід щодо особливостей формування та розвитку івент-менеджменту та івент-індустрії загалом. Розглянуто особливості історичного ракурсу розвитку івент-менеджменту. Охарактеризовано стан світового ринку івент-індустрії та здійснено порівняльний аналіз його стану на вітчизняних теренах. Досліджено зміни івент-індустрії під впливом COVID-19. Розглянуто основні проблеми івент-індустрії та проаналізовано перспективи подальшого розвитку івент-менеджменту в Україні.

The articles study domestic and foreign experience on the peculiarities of the formation and development of event management and event industry in general. Peculiarities of the historical perspective of event management development are considered. The state of the world inventory market is characterized and a comparative analysis with its state in the domestic territory is carried out. The change of the inventory industry under the influence of COVID-19 is investigated. The main problems of the event industry are considered and the prospects for further development of event management in Ukraine are analyzed. The pace of development of the event industry is growing every year both in Ukraine and in the world. It is quite difficult today to imagine the existence of any area of business without the use of event management tools and its methods. The goal of event management is to achieve concrete results, including those related to culture, society, environment and economy. Event management has only recently begun to be considered as a separate type of management activity, as previously only certain manifestations of it as a component of socio-cultural development, entertainment, marketing, political activity, etc. were observed. Many of the events that are now taken for granted, occurring in one form or another for hundreds of years. It can be noted that now event management is carried out not only directly by representatives of the event industry, for which the event itself is their main product, but also by companies engaged in other activities in various fields. In the process of its historical development, event management has undergone a number of changes, which ensured its formation and development to the current state. The COVID-19 pandemic has made adjustments to the development of the event industry, primarily in the form of blocking and extending travel restrictions. The world is rapidly moving to a virtual mode of existence, and major players in the event market are increasingly enhancing their digital presence. Current situation gave impetus to the development of online event management platforms that transfer the process of events from a real environment to a virtual one. Awareness of these changes and detailed study of domestic and foreign experience will help the modern entrepreneur to form and develop the most optimal and most effective event management that will meet the requirements of both the environment as a whole and a particular enterprise and ensure the achievement of its management goals.