Hybrid development of modern enterprises
Date
2018-02-10
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Lviv Politechnic Publishing House
Abstract
Long-term effective development of
enterprises in the modern dynamic conditions, as a rule,
provides the use of certain variants of integration or
diversification growth. However, as research shows, in
many cases it is advisable to choose a hybrid variant of
such growth due to the formation of business structures
by combining concrete business units of several
enterprises. At the same time, enterprises whose business
units are involved in the formation of hybrid structures
can continue their normal functioning with other own
business units, using the residual capabilities of business
units that are part of the hybrid structure. With the help of
comparative analysis, generalization and system approach
in the work, variants of hybrid growth are highlighted and
one of them is described for the tourist industry. The
efficiency of the ski resort with the use of concentric
growth strategies, concentric and conglomerate
diversification, and hybrid growth are calculated. The
results confirmed the effectiveness of hybrid growth for
enterprises with insufficient financial resources and
strategic opportunities and successful enterprises by
integrating certain business units of one enterprise with
specialized business units of other enterprises. The
difficulties of using hybrid growth variants for enterprises
of other industries are determined and recommendations
for their solution are given.
Description
Keywords
diversification, integration, hybrid growth, business unit, strategy
Citation
Kozyk V. Hybrid development of modern enterprises / V. Kozyk, Kh. Zalutska, V. Zalutskiy // Economics, Entrepreneurship, Management. — Lviv : Lviv Politechnic Publishing House, 2018. — Vol 5. — No 1. — P. 39–46.