Планування профорієнтаційної діяльності кафедри СКІД за допомогою customer journey map

Abstract

The theses explore the use of the Customer Journey Map (CJM) to plan the enrollment strategy of the SKID Department. CJM visualizes the prospective student’s path from first contact to application, highlighting key stages, touchpoints, and opportunities for meaningful communication. Emphasis is placed on visual tools for videos, testimonials, social media to build trust and emotional connection. The approach enhances the department’s brand identity, improves the effectiveness of outreach, and fosters early loyalty among applicants. CJM also supports regular updates to the strategy in line with behavioral trends, making it a flexible and sustainable tool for student recruitment.