Проблема дослідження еталонів як соціально-психологічних утворень при формуванні людського капіталу

Abstract

Тhe analysis of the concept “benchmark” or “standarts” in the study of human categorization process of the environment. Presents the characteristics of sociopsychological concept of the subsoil and given the difference between the concepts of stereotype and standard. Describes the role of benchmark in human capital formation. The goal is to prove the important role of standards in the regulation of our daily activities and decision-making. Theoretically proved crucial role of standards in the formation of human capital at the level of social and psychological mechanisms.