The development of synergistic effect in the diversified company
Date
2019-02-26
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Lviv Politechnic Publishing House
Abstract
The provision of effective activity of
business entities requires a proper arrangement of work
of all their structural subdivisions and their interaction,
in particular, by making timely and informed strategic
decisions. These decisions must include all areas and
directions of activity, in particular, the relations with
suppliers, consumers, contact audiences, market power
in relation to main competitors, implementation of
investment development programs, etc. Under such
conditions the formation of a strategic set becomes of a
particular relevance. Being a set of strategies of all
levels, it will allow covering the maximum of each area
of business entity activity. The article studies the
possibility to make effective interconnections not only
between the strategies of different levels but between the
strategies of different business units of a diversified
enterprise as well, which, taken together, will lead to the
formation and use of synergistic effect by the enterprise
at all levels of a strategic pyramid. Replacing a strategic
set with a synergy strategic set for diversified
enterprises, thus, will ensure their economic growth in a
long-run period without the attraction of significant
additional funds. Such development is caused by the
formation and application of optimum (the most
efficient) methods for enforcing the activity of one
business units with others. The efficiency of a synergy
strategic set is confirmed by a significant improvement
of “Zakhar Berkut” ski resort activity during several
years after its implementation. Such results cannot
be achieved in one year, since it takes a certain time
to combine and allow for all possibilities of the
enforcement of one business units with others.
Description
Keywords
strategy, diversified company, strategic set, synergy, relationship, strengthening, business unit
Citation
Kozyk V. The development of synergistic effect in the diversified company / V. Kozyk, Kh. Zalutska, V. Zalutsky // Economics, Entrepreneurship, Management. — Lviv : Lviv Politechnic Publishing House, 2019. — Vol 6. — No 1. — P. 124–130.