Optimization of marketing strategy’s selection process in automobile company

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dc.contributor.authorYurynets, O.
dc.contributor.authorTomyuk, O.
dc.date.accessioned2014-10-15T11:11:22Z
dc.date.available2014-10-15T11:11:22Z
dc.date.issued2014
dc.description.abstractThe article analyzes existing classifications of marketing strategies of the company. The main criteria for marketing strategy’s selection, used by management in its strategic activities, were defined. Based on research, a simplified classifier of marketing strategies, which will facilitate efficient strategic marketing activities, was developed.uk_UA
dc.identifier.citationYurynets О. Optimization of marketing strategy’s selection process in automobile company / O. Yurynets, O. Tomyuk // Econtechmod : an international quarterly journal on economics in technology, new technologies and modelling processes. – Lublin ; Rzeszow, 2014. – Volum 3, number 2. – P. 99–103. – Bibliography: 22 titles.uk_UA
dc.identifier.urihttps://ena.lpnu.ua/handle/ntb/24552
dc.language.isoenuk_UA
dc.publisherCommission of Motorization and Energetics in Agricultureuk_UA
dc.subjectmarketing strategyuk_UA
dc.subjectautomobile companiesuk_UA
dc.subjectinnovation potentialuk_UA
dc.titleOptimization of marketing strategy’s selection process in automobile companyuk_UA
dc.typeArticleuk_UA

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Econtechmod. – 2014. – Vol. 3, No. 2