Роль соціальних мереж у процесі брендингу письменника та його взаємодії з аудиторією

Abstract

The article explores the importance of author branding in the digital age, particularly through social media. Author branding becomes a key tool for creating a recognizable image, allowing for the establishment of an emotional connection with the audience and promoting the author’s work. Special attention is given to interaction with readers, the creation of a cohesive story through content, and visual style.