Метод кількісного оцінювання негативного інформаційно-психологічного впливу мас медіа на громадську думку

Abstract

In the paper was developed the assess- ment method of mass media manipulative influen- ces on public opinion. Method by means of estima- ting financial expenditures, defining goals, objec- tives and strategies for manipulating, selecting mass media and classified methods of manipulation, based on the generated databases of causes, goals of the criteria, focus groups and mass media, allows to calculate the quantitative parameters that characterize the magnitude of manipulative mass influences media on public opinion. These results are important for ensuring the cybersecurity of society in the context of information warfare.