До проблеми патогенності реклами в українській пресі: причини та головні тенденції

Abstract

The article deals with the phenomenon of pathogenic advertising in print newspapers of Ukraine, analyzes its causes, including imperfect legislation, lack of social control and related social organizations to protect the rights of readership. It is explained the necessity of amendings in the Law of Ukraine "On Advertising ", which would be impossible in the presence of pathogenic advertising in Ukrainian press. The authur predicts the possible consequences of disclosing pathogenic Ukrainian mass media advertising for certain categories of people and for society as a whole. In the article the are depicted examples of public advertising regulations in other countries and the ways of eliminating pathogenic advertising in Ukrainian media.