Методи оцінювання кон’юнктури ринку автомобілебудівної продукції
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Date
2015
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Видавництво Львівської політехніки
Abstract
Досліджено підходи та методи оцінювання кон’юнктури ринку. Визначено, що
оцінювання кон’юнктури ринку – надзвичайно складний та громіздкий процес,
оскільки передбачає оцінювати не тільки стан ринку, його особливості і характер, а й
чинники впливу на кон’юнктуру ринку. Проаналізовано існуючі методи оцінювання
кон’юнктури ринку. Представлено характеристику підходів до оцінювання
кон’юнктури ринку у табличній формі. Розглянуто і проаналізовано вказані підходи.
Розроблено модель оцінювання кон’юнктури ринку, удосконалено та подано
класифікацію показників кон’юнктури. In modern conditions of economic activity to the economic issues are particularly
important to study methods of evaluation of market conditions, as they are extremely essential
to obtain the current, objective and complete information concerning the state of the market.
So the question about the role and importance methods of evaluation at present market
conditions are particularly relevant.
As the issue the evaluation of market conditions is one of the most difficult types of
marketing research - covers an extensive range of issues in relation to choice and economic
justification methods, techniques, methods of evaluation, indicators of market conditions, etc.,
and provides quantitative and qualitative (visual) assessment state of the market, trends of the
development, nature and characteristics of the market, efficiency of functioning of enterprises
in industry, economic situation in the market, determination ponderability of factors of market
conditions, etc., and is aimed at the integral evaluation of economic performance in general - is
an assessment of trends and patterns development of the market influenced by factors of
market conditions. To achieve this goal the following objectives have been formulated. To
achieve this goal required the following tasks: to investigate methods for evaluating market
conditions; to analyse existing methods of assessment of market conditions; to investigate and
improve of indicators of market conditions.
The article explores the approaches and methods of the evaluation of market conditions.
The author determines that the assessment of market conditions is an extremely complex and
cumbersome process, that involves not only assess the state of the market, its features and
character, but also factors of influencing the market conditions. Methods for evaluating the market conditions have been presented. Characterization of approaches to the evaluation of
market conditions has been illustrated in tables. These approaches have been considered and
analyzed. Model of the assessment of market conditions has been developed. Classification of
indicators of market conditions has been represented and improved.
The study of market trends, peculiarities of its operation, the nature and state of the
market impacts, causation allows to explore, analyze and generate information and create
analytical basis for determining priority research areas for the development of integrated
methods for assessing the market conditions. In today’s researchers focused attention on the
study of individual methods of evaluation of market conditions for specific sectors, while at the
present stage of development necessary are essential integrated assessment methods that
combine various combinations of existing techniques and allow systematically evaluate the
market conditions, state of the industry and its character.
Review of scientific literature [1-8] and studies of existing approaches to the assessment
of the market conditions makes it possible to isolate and analyze two approaches to assessment.
The first approach is to evaluate the market conditions in relation to evaluation of its condition
through the use of universal methods of assessment, namely: economic and mathematical
methods, statistical, empirical, expert and others. The second approach consists to assessment
the factors of the market conditions that affect the market situation, and researcher is
developing a method for evaluating, in which researcher defines the classification criteria and
indicators for assessment (enterprise sector) independently and individually. This approach
focuses on the use of a set of indicators that reflect the characteristics, nature, status and
trends of the market conditions certain types of products (industry).
Description
Keywords
кон’юнктуроутворювальні чинники, методи оцінювання, система показників кон’юнктури ринку, factors of market conditions, methods of evaluation, market conditions, system of indexes of the state of market conditions
Citation
Терлецька В. О. Методи оцінювання кон’юнктури ринку автомобілебудівної продукції / В. О. Терлецька // Вісник Національного університету "Львівська політехніка". Серія: Менеджмент та підприємництво в Україні: етапи становлення і проблеми розвитку : збірник наукових праць. – 2015. – № 835. – С. 216–224. – Бібліографія: 11 назв.