Порівняльний аналіз різних підходів у розповсюдженні прес-релізів серед лояльної преси та їх вплив на кількість публікацій після медіа-подій

Abstract

Huge amount of the new media events influents on the quality of media materials which are published after the events. Brands provide very creative media events and expecting not only official press release repeating. But mpst often media only publishing press release. We propose new approach – we do not give press release just on the event but waiting for the own media publication just after the event. And only then sending official press release to the media. This special approach of distributing media materials among loyal media gives bigger numbers, higher quality and creative media materials.