Formation of corporate strategy by the enterprise engaged in foreign economic activity
Date
2018-02-26
Journal Title
Journal ISSN
Volume Title
Publisher
Lviv Politechnic Publishing House
Abstract
The article proves the importance of
corporate strategy formation and the significance of
considering the current state of the economy by the
enterprise engaged in foreign economic activity. The
nature of the corporate strategy, as well as stages and
principles of its creation are analyzed. Based on the
analysis of domestic and foreign scientific developments,
the definition of the concept “corporate
strategy” is provided. The process of the corporate
strategy formation is also considered. The principles of
the corporate strategy formation are systematized and
their short description is presented. Requirements for the
corporate strategy formation are developed.
Description
Keywords
corporate strategy, enterprise, strategic directions, principles, business unit, strategic planning
Citation
Mukan O. Formation of corporate strategy by the enterprise engaged in foreign economic activity / O. Mukan, L. Hanas, Y. Tsyb // Economics, Entrepreneurship, Management. — Lviv : Lviv Politechnic Publishing House — Vol 5. — No 2. — P. 1–6.