Strategic segmentation of customers in the market of primary real estate

Simple item page
dc.citation.epage82
dc.citation.issue1
dc.citation.spage73
dc.contributor.affiliationLviv Polytechnic National University
dc.contributor.authorNakonechna, T.
dc.contributor.authorHryniv, N.
dc.coverage.placenameLviv
dc.date.accessioned2018-05-31T12:01:48Z
dc.date.available2018-05-31T12:01:48Z
dc.date.created2017-01-20
dc.date.issued2017-01-20
dc.description.abstractThe authors emphasize the special significance of customer service on the primary market of residential real estate. There is carried out segmentation of the primary real estate market with the account of such a criterion as a residential housing class. There are singled out the following segments of this market: premium-segment, business-segment, comfortsegment, and economy-segment. The features of each market segment are described. An analysis of the cost of housing on the primary real estate market is carried out, depending on the readiness of the facility, namely: “foundation pit”, “foundation”, “readiness of floors”, “the gray key readiness” and the supply of housing in the primary real estate market. A detailed elaboration of strategies for cooperation with clients in the primary real estate market and strategies for establishing cooperation “client-enterprise” for certain segments of the primary real estate market are proposed. The strategy of servicing the clients of the primary real estate market according to the specifics of the product and services programmes is offered.
dc.format.extent73-82
dc.format.pages10
dc.identifier.citationNakonechna T. Strategic segmentation of customers in the market of primary real estate / T. Nakonechna, N. Hryniv // Economics, Entrepreneurship, Management. — Lviv : Lviv Politechnic Publishing House, 2017. — Vol 4. — No 1. — P. 73–82.
dc.identifier.citationenNakonechna T. Strategic segmentation of customers in the market of primary real estate / T. Nakonechna, N. Hryniv // Economics, Entrepreneurship, Management. — Lviv : Lviv Politechnic Publishing House, 2017. — Vol 4. — No 1. — P. 73–82.
dc.identifier.issn2312-3435
dc.identifier.urihttps://ena.lpnu.ua/handle/ntb/41323
dc.language.isoen
dc.publisherLviv Politechnic Publishing House
dc.relation.ispartofEconomics, Entrepreneurship, Management, 1 (4), 2017
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dc.relation.referencesen3. Hryhorak, M.J. (2005). Rol' provaideriv posluh tehnichnoho obsluhovuvannya v lohistychnyh lantsuhah aviatsiinoho kompleksu. [The role of service providers in the maintenance of logistic chains aviation complex]. Retrieved from http://www.nbuv.gov.ua/old_jrn/soc_gum/APE/2011_8/APE-8-2011/171-183.pdf. [inUkrainian].
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dc.relation.referencesen5. Kotler, Ph. (2006). Kljuchevui voprosov markegynga: otvechaet Fylypp Kotler. [Key marketing issues: meets Philip Kotler]. (Trans. from English). Moscow: ZAO "Olymp-Byznes".
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dc.relation.referencesen8. Kuziak, V. V. Strategija obslugovuvannja klijentiv u stvorenni konkurentnyh perevag pidpryjemstva.[ Customer service strategy to create competitive advantage]. Retrieved from http://nltu.edu.ua/nv/Archive/2014/24_6/37.pdf. [in Ukrainian].
dc.relation.referencesen9. Mate, E. M. (1993). Posleprodazhnoe obsluzhyvanye. [After-sales service]. (Trans.from French). Moscow: "Progres", "Unyvers".
dc.relation.referencesen10. Modeliuvannia tendencii rynku neruhomosti [Simulation of the real estate market trends]. Retrieved from http://oaji.net/articles/2016/898-1469273916.pdf [in Ukrainian].
dc.relation.referencesen11. Myrotyn, L. B., Tashbaev I. E., Kasenov A. G. (2002). Logystyka: obsluzhyvanye potrebytelej. [Logistics: customer service]. Moscow: YNFRA. [in Ukrainian].
dc.relation.referencesen12. Nakonechna, T. V. (2012). Obslugovuvannja spozhyvachiv produkcii' promyslovyh pidpryjemstv dribnoserijnogo vyrobnyctva. [Maintenance consumer products industry small-scale production. Extended abstract of candidate’s thesis]. Lviv: Nac. un-t "L'vivs'ka politehnika". [in Ukrainian].
dc.relation.referencesen13. Neruhomist', L'vivshhyny: kupivlia, prodazh, orenda! [Lviv Real Estate: buying, selling, renting!] Retrieved from http://naitidom.lviv.ua/2014/11/osoblyvosti-osnovnyh-vydiv-novobudov/.[in Ukrainian].
dc.relation.referencesen14. Oklander, M. A. (2000). Kontur ekonomicheskoi logistiki. [Contours of economic logistics].Moscow: Nauk. Dumka.
dc.relation.referencesen15. Organizacija obslugovuvannja turystiv. [Organization of tourist services]. Retrieved from http://uareferat. com/Organizacija_obslugovuvannja_turystiv. [in Ukrainian].
dc.relation.referencesen16. Petec'kyj, Ignaci (2010). Organizacija vyrobnyctva v umovah lancjuga postavok tovariv indyvidual'nogo zamovlennja. [The organization of production in the supply chain of goods for individual orders]. Lviv: Vydavnyctvo Nacional'nogo universytetu "L'vivs'ka politehnika". [in Ukrainian].
dc.relation.referencesen17. Systema upravlinnja jakistju gotel'nyh poslug: metodologichni aspekty. [The quality management system of hotel services: methodological aspects].Retrieved from http://tourlib.net/statti_ukr/dubodjelova.htm. [in Ukrainian].
dc.relation.referencesen18. Stok, Dzh. R. & Lambert, D. M. (2005). Strategycheskoe upravlenye logystykoj. [Strategic management of logistics]. Moscow: YNFRA-M. [in Ukrainian].
dc.relation.referencesen19. Chuhraj, N. I. (2007). Transformacija vartosti u formuvanni vidnosyn "pidpryjemstvo-klijent". [The transformation of value in forming relationships "Enterprise – Client"]. Lviv: Vydavnyctvo Nacion. un-tu "L'vivs'ka politehnika". [in Ukrainian].
dc.relation.referencesen20. Tjeljetov, O. C. (2008). Konceptual'ni zasady zastosuvannja partners'kogo marketyngu na promyslovomu pidpryjemstvi. Conceptual bases of use of affiliate marketing in an industrial plant. Sumy: "Visnyk SumDU. Serija Ekonomika". [in Ukrainian].
dc.relation.referencesen21. Chuhraj, N. I. & Kryvoruchko, J. J. (2008). Ocinjuvannja i rozvytok vidnosyn mizh biznespartneramy. [Evaluation and development of relations between business partners]. Lviv: "Rastr-7". [in Ukrainian].
dc.relation.referencesen22. Chy kupujut' zhytlo pid chas vijny. [Are customers buying houses during the war?]. Retrieved from http://lb.ua/economics/2014/12/05/288231_chi_kupuyut_zhitlo_pid_chas_viyni.htm. [in Ukrainian].
dc.relation.referencesen23. Sharchuk. T.V. (2008) Informacijne ta audytors'ke zabezpechennja realizacii' strategii' logistychnogo obslugovuvannja klijentiv. [Information and Audit Strategy to the logistics customer service]. Lviv: Visnyk Nacional'nogo universytetu "L'vivs'ka politehnika" "Logistyka" No. 623. [in Ukrainian].
dc.relation.referencesen24. Shul'gina, L. M. & Mel'nychuk, V .M. (2011). Evoljucija naukovyh pogljadiv ponjattja "spozhyvcha cinnist' tovaru". [The evolution of scientific views the concept of "value consumer goods"]. Lviv. [in Ukrainian].
dc.relation.urihttp://www.re-finance.com.ua/files/ForPartners/
dc.relation.urihttp://domik.ua/novosti/vartist-kvartir-u-lvovi-usichni-n243854.html
dc.relation.urihttp://www.nbuv.gov.ua/old_jrn/soc_gum/APE/2011_8/APE-8-2011/171-183.pdf
dc.relation.urihttp://golubovycha.com.ua
dc.relation.urihttp://l-kvartal.com.ua/ua/news/klassifikatsiya-zhilya-ot-ekonom-dobiznes.html
dc.relation.urihttp://nltu.edu.ua/nv/Archive/2014/24_6/37.pdf
dc.relation.urihttp://oaji.net/articles/2016/898-1469273916.pdf
dc.relation.urihttp://naitidom.lviv.ua/2014/11/osoblyvosti-osnovnyh-vydiv-novobudov/
dc.relation.urihttp://uareferat
dc.relation.urihttp://tourlib.net/statti_ukr/dubodjelova.htm
dc.relation.urihttp://lb.ua/economics/2014/12/05/288231_chi_kupuyut_zhitlo_pid_chas_viyni.htm
dc.rights.holder© Національний університет "Львівська політехніка", 2017
dc.subjectsegmentation
dc.subjectservice
dc.subjectclient
dc.subjectstrategy
dc.subjectmarket
dc.subjectcompetitiveness
dc.subject.udc339.14
dc.titleStrategic segmentation of customers in the market of primary real estate
dc.typeArticle

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Economics, Entrepreneurship, Management. – 2017. – Vol. 4, No. 1