Violations of the law about advertising in Ukrainian media

Simple item page
dc.citation.conference7th International youth science forum «Litteris et Artibus»
dc.citation.epage451
dc.citation.journalTitleLitteris et Artibus : матеріали
dc.citation.spage450
dc.contributor.affiliationLviv Polytechnic National University
dc.contributor.authorKitsa, Mariana
dc.coverage.placenameЛьвів
dc.coverage.placenameLviv
dc.coverage.temporal23–25 листопада 2017 року
dc.coverage.temporal23–25 November, 2017
dc.date.accessioned2018-04-12T13:06:04Z
dc.date.available2018-04-12T13:06:04Z
dc.date.created2017-12-23
dc.date.issued2017-12-23
dc.description.abstractIn the article there are analised different kinds of advertising in Ukrainian mediasphere. It is investigated the quality of the publicity texts after the criteria of legality, literacy, originality and journalistic ethics. Advertising which violates Ukraianian law about advertising s found out and it is grounded negative influence such kinds of ad on the readers audience and on the society on the whole.
dc.format.extent450-451
dc.format.pages2
dc.identifier.citationKitsa M. Violations of the law about advertising in Ukrainian media / Mariana Kitsa // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 450–451. — (4th International academic conference «law and psychology 2017» (LPS-2017)).
dc.identifier.citationenKitsa M. Violations of the law about advertising in Ukrainian media / Mariana Kitsa // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 450–451. — (4th International academic conference «law and psychology 2017» (LPS-2017)).
dc.identifier.isbn978-966-941-108-2
dc.identifier.urihttps://ena.lpnu.ua/handle/ntb/40459
dc.language.isoen
dc.publisherВидавництво Львівської політехніки
dc.publisherLviv Polytechnic Publishing House
dc.relation.ispartofLitteris et Artibus : матеріали, 2017
dc.relation.ispartofLitteris et Artibus : proceedings, 2017
dc.relation.references[1] Statistical abstracts of the US, Washington, p.7, May,2014.
dc.relation.references[2] Wells, Geffrey H. (1925). “TheWorks of H. G. Wells”. London: Routledge. p. xvi. ISBN 0-86012-096-1.OCLC 458934085
dc.relation.references[3] Ogilvy, David. “Ogilvy on advertising”. USA, 2008,224p.
dc.relation.references[4] Burnett, Leo. "Leo Burnett: Advertising". Art Directors Club. 1993. RetrievedMarch 8, 2012.
dc.relation.references[5] Gettings, Dominik. “Unwritten rules of copywriting”. U.K., 2010, 308p.
dc.relation.references[6] Law of the Ukraine “About Advertising”. Retrievedfrom:http://zakon3.rada.gov.ua/laws/show/270/96-%D0%B2%D1%80
dc.relation.referencesen[1] Statistical abstracts of the US, Washington, p.7, May,2014.
dc.relation.referencesen[2] Wells, Geffrey H. (1925). "TheWorks of H. G. Wells". London: Routledge. p. xvi. ISBN 0-86012-096-1.OCLC 458934085
dc.relation.referencesen[3] Ogilvy, David. "Ogilvy on advertising". USA, 2008,224p.
dc.relation.referencesen[4] Burnett, Leo. "Leo Burnett: Advertising". Art Directors Club. 1993. RetrievedMarch 8, 2012.
dc.relation.referencesen[5] Gettings, Dominik. "Unwritten rules of copywriting". U.K., 2010, 308p.
dc.relation.referencesen[6] Law of the Ukraine "About Advertising". Retrievedfrom:http://zakon3.rada.gov.ua/laws/show/270/96-%D0%B2%D1%80
dc.relation.urihttp://zakon3.rada.gov.ua/laws/show/270/96-%D0%B2%D1%80
dc.rights.holder© Національний університет “Львівська політехніка”, 2017
dc.subjectadvertising
dc.subjectlaw
dc.subjectviolation
dc.subjectmedia
dc.titleViolations of the law about advertising in Ukrainian media
dc.typeConference Abstract

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