Economics, Entrepreneurship, Management. – 2017. – Vol. 4, No. 2

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Науковий журнал

Economics, Entrepreneurship, Management / Lviv Polytechnic National University ; editor-in-chief O. Kuzmin. – Lviv : Lviv Polytechnic National University, 2017. – Volume 4, number 1. – 92 p. : il.

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Content (Vol. 4, No 2)


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Recent Submissions

Now showing 1 - 5 of 11
  • Item
    The essence and methodical approaches to the evaluation of the tourist potential of the territory
    (Lviv Politechnic Publishing House, 2017) Muzychenko-Kozlovska, O.; Symak, A.; Lviv Polytechnic National University
    The contemporary content is disclosed and the possibility of using the term “tourist potential of the territory” is explained. My position on the content of the concept “tourist potential of the territory” is formulated. The complex approach to estimation of tourist potential of a locality with consideration of its components and indicators is offered.
  • Item
    Conceptualmodel for economic evaluation of innovative technologies
    (Lviv Politechnic Publishing House, 2017) Kozyk, V.; Mrykhina, O.; Mirkunova, T.; Lviv Polytechnic National University
    The conceptual model for economic evaluation of innovative technologies that focuses on the consumer value thereof has been developed. Contemporary role and significance of the value that is laid in the technology and is a condition for their innovativeness have been substantiated, a set of tools for practical implementation of the proposed model established. The model enables evaluators to take into consideration the parameters of the impact of technology due to current market phenomena and trends, which helps to make better management decisions on the strategy for development of innovative technologies.
  • Item
    The effect of globalization factors on the selection ofmanagement technologies
    (Lviv Politechnic Publishing House, 2017) Polyanska, A.; Drabik, I.; Ivano-Frankivsk National Technical University of Oil and Gas, Pedagogical University of Cracow (Poland)
    The influence of globalization trends on the choice of management technologies with the consideration of both objective factors of global progress and subjective obstacles and determinants of modern development at domestic industrial enterprises is researched. Emphasis was placed on the activities of enterprises of the oil and gas complex. The modern management technologies are analyzed, which allow to solve modern problems and are based on modern achievements of management science. It is highlighted that adaptation to modern market relations in the energy sector provides the activation of relevant areas of activity and the use of appropriate modern management technologies, for example, Benchmarking, BSC, business process reengineerin, Supply Chain Management, Outsourcing, Consumer Segmentation, Mission and Vision Formation, Cost Optimization, CRM, Budgeting, Strategic Planning, Strategic Alliances, Mergers and Acquisitions, Knowledge Management, Key Competences, Human Resources Management Concept, TQM, Change Management, Satisfaction and Loyalty Management, Scenario planning, Innovation; Analytical activity.
  • Item
    The choice of languages forwebsite of organizations in case ofmultilingual customers
    (Lviv Politechnic Publishing House, 2017) Ugolkov, I.; Karyy, O.; Lviv Polytechnic National University
    The paper describes the changes of potential customers' language priorities in multilingual societies at the example of Ukraine. The case of Ukraine is interesting because of sharp changes in customers' attitude to other countries. It makes huge influence on customer behavior while buying goods: customers pay much more attention on the country of product origin. That is why the hypothesis of the article was that such changes in attitude to products produced in certain countries also connected with changes in attitude to languages of these countries and that companies should take into account these changes in their internetmarketing. To check this hypothesis the survey to identify business attitude to this question on the example of websites of Ukrainian bank sector was made. This economic sector is the most vulnerable to customer loyalty. Research showed that Ukrainian language is the prior to satisfy potential clients, and Russian language is needed to avoid the incomprehension of Russian speaking population.
  • Item
    Support of the students entrepreneurial intentions within the higher education system
    (Lviv Politechnic Publishing House, 2017) Okręglicka, M.; Shulgina, L.; Czestochowa University of Technology (Poland); University of Belsko-Biala (Poland)
    Entrepreneurial intentions refer to a state of mind that directs and guides the actions of the individual toward the development and implementation of a new business concept. Educational support is perceived as a determinant of entrepreneurial intentions, for the reason of providing the students with necessary knowledge about entrepreneurship. The main aim of this article is to present the role of university education in shaping the entrepreneurial intentions among students in Ukraine and Poland and the forms of university support which students prefer when start own business. In order to develop the issue, the authors conducted a questionnaire survey among 212 students in Ukraine and Poland in 2016. The results of the research clearly show that Ukrainian students present higher level of entrepreneurial orientation as an intent to set up and to develop of the company in the future than Polish students, and at the same time they expect less support from the university.