Litteris et Artibus
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Item X, Y theories as sources for effective communication targeting(Lviv Polytechnic Publishing House, 2016) Naumova, Natalya; Yevstihnieieva, Olena; Zaporizhzhya National UniversityIn theses the role of the X, Y theories as sources for effective communication targeting are shown.Item Chamber of Commerce and industry role in promoting the region’s economic potential(Lviv Polytechnic Publishing House, 2016) Kharyakova, Iryna; Naumova, Natalya; Zaporizhzhya National UniversityThe issue of raising the region's potential economic efficiency is a highly relevant issue nowadays, since the acceleration of socio-economic development to a large extent is generally determined by an effective use of the economic potential of the regions, which is a crucial factor of development. One of the most significant role in this question is played by Chambers of Commerce system as important centers of business activity that have now become an effective means of mutual cooperation in the overall global economy.