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Item Marketing instruments of Ivano-Frankivsk oblast promotion in terms of cross-border cooperation(Видавництво Львівської політехніки, 2017-12-23) Popadynets, Nazariy; Pasternak, Olena; Lviv Polytechnic National UniversityThe instruments of Ivano-Frankivska oblast promotion on the examples of festivals are outlined. The Strategy of Ivano-Frankivska Oblast Development till 2020 is analyzed in terms of region’s promotion. Practicability of choosing festivals among other marketing instruments, especially for youth target group is explained. The festivals MitOst-festival, Carpathian SPACE, Porto Franko 2017 and international photo festival are analyzed. The festivals are examined in the context of cross-border aspect, which allows combining neighbouring cultures and traditions, exchange of experience, bringing adjacent nations closer together and finding the areas of common interest.