Litteris et Artibus
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Item Marketing logistics(Видавництво Львівської політехніки, 2017-12-23) Zielińska, Anetta; Gałka, Agnieszka; Wroclaw University of EconomicsThe aim of the article is to show the need of the integration of marketing and logistics, their particular tasks, and issues connected with them. The paper focuses on showing logistics and marketing not as separate elements, but rather as an integrated management concept, that when utilized allows the enterprise to achieve success. The integration of different logistics processes and functions within logistics system and logistics management, as well as the integration of this system with the marketing system, within the scale of an enterprise and the market, is expressed in the integrated concept of marketing logistics management. This consists the basic dimension of modern business management.Item Optimization of logistics management processes in transport nodes(Lviv Polytechnic Publishing House, 2015) Litvinova, Yana; State Higher Educational Institution “Nation Mining University”Theoretical bases of the effectiveness of logistics systems operation is analyzed. Conditions of quality improvement for сargo owners service are determined. Problem situations that arise in the process of clients' service are characterized together with the reasons of their occurrence. Directions of optimization of the processes of transport nodes operation from the view of logistics management are suggested together with the effectiveness criterion, which enables consideration of the inner-system characteristics.