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    Problems and prospects for export development of domestic organic production for the European Union Market
    (Видавництво Львівської політехніки, 2017-12-23) Kholiavka, Liliia; Yahodynets, Oleksandr; Lviv Polytechnic National University
    The paper presents general export trends of Ukrainian organic products to the European market. The advantages of Ukraine as an exporter of organic agricultural products are described. The list of permits and certificates for import of Ukrainian products from the countries of the European Union is given.
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    Analysis of success factors in advertising
    (Видавництво Львівської політехніки, 2017-12-23) Fedorchak, Oleksiy; Kedebecz, Kristina; Lviv Polytechnic National University
    The essence of factors of the success of advertising campaigns is investigated. The stages of conducting and stages of evaluation of the effectiveness of advertising campaigns are determined. Also defined goals and objectives of advertising campaigns.