Формування конкурентних пріоритетів підприємства на основі адаптивно-орієнтованого підходу

Abstract

Досліджено питання формування конкурентних пріоритетів підприємства на основі адаптивно-орієнтованого підходу. Визначено, що, формуючи конкурентні пріоритети управління підприємством, варто враховувати дві головні закономірності систем: комунікативності й еквіфінальності в поточних і довгостроковому періодах, а також напрями розроблення стратегії розвитку. The enterprise competitive priorities formation on the basis of adaptive-oriented approach is researched. It is discovered that for creating competitive priorities on the basis of adaptive-oriented approach there are needed human resources, the company must have professionally trained and positively motivated employees at its disposal. The success of creating competitive priorities on the basis of adaptive-oriented approach is largely determined by the professional competence of the company’s management. Information support involves, in addition to creation and availability of the necessary search systems and databases, a wide dissemination of information about the purposes of creating competitive priorities on the basis of adaptive-oriented approach, the course of implementation, and the results of the stages held. It is determined that the competitive problems arise due to the lack of adaptive-oriented approaches. Formation of competitive priorities can be considered a basic condition for the release of company’s crisis. The choice of options depends on many adaptive-oriented factors: the degree of weight of the company’s financial and economic conditions; the conditions of production and human resources of the company and its structural divisions; availability of promising production and competitive investment projects in terms of efficiency of production and marketing; opportunities of settling the relations with creditors and debtors. The necessity of creating competitive priorities of the company is justified with the aim of developing relevant theoretical, methodological and applied aspects. There are proposed stages of enterprise competitive priorities formation which serve as a guide in the form of goals for an enterprise, it becomes possible for the enterprise to use adaptive-oriented precious resource that requires constant updating, improving quality, and some types of information require appropriate security.