Обґрунтування доцільності відновлення лижної траси у Львові

Abstract

Визначено доцільність відновлення лижної траси у м. Львові. Досліджено рівень зацікавленості мешканців міста у відновленні лижної траси, зазначено суму коштів, які готові заплатити потенційні споживачі за абонемент та які розваги і послуги для них є важливими. Досліджено вартість та терміни окупності відновлення лижної траси.Зазначено, що у зв’язку з невеликою протяжністю лижної траси, її відновлення доцільно здійснити не як комерційний, а як соціальний проект, в основу якого буде закладена дитяча лижня та круглорічний парк активних розваг. The article is dedicated to the topic of expedient ski track reconstruction in Lviv. There was estimated the level of residents who are interested in recovery of ski track, defined amount of money which people are ready to pay for entrance tickets and what type of entertainment is important for them , investigated the cost and payback period of recovery ski track. The research was divided into two stages: the first stage –to investigate the level of human interest in the reconstruction of ski track and pricing. Second stage- to define payback period of recovery ski track. At the first stage there was conducted the poll among the residents of Lviv city. Accordingly, we have determined that active city residents prefer such types of entertainments as skating rink, swimming pool, rolodrom. The majority of them visit entertainment places with two or three parents or friends. The average sizes of monthly spending on entertainment consist of two bands. The first from 200 to 400 USD (145 persons, at the percent – 36, 25 %), the second from 450 USD to 900 USD (146 persons, at the percent 36,6 %)While 93, 5 % respondents opine advisable to recover ski track. Through the study were identified, that the level of interest residents in the recovery ski track is so high. Therefore, the second research phase was conducted research and determined the investment costs for the recovery ski slopes. Underlying investment costs grouped expenditures required for the installation of ski-210 650 euro’s. It was differentiated revenue and payback period according to the workload of the ski slopes( from 500 to 50 people per hour) and the quantity of skiing hours in season (from 871 hours – 67 days with night skiing; up 350 hours -50 days without night skiing). The results show that the project is attractive to potential investors, because when acceptable to the residents of Lviv daily subscription cost (up to 100 UAH.) Payback period is 2 years. The results show that the project is attractive to potential investors, because when acceptable to the residents of Lviv daily ski pass (up to 100 UAH.) payback period is 2 years. However, due to the small length of the ski slopes, it is advisable to carry out restoration not as a commercial for other as a social project. At the core of which will be children’s ski school and all year round active park for entertainment.