Marketing instruments of Ivano-Frankivsk oblast promotion in terms of cross-border cooperation
Date
2017-12-23
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Видавництво Львівської політехніки
Lviv Polytechnic Publishing House
Lviv Polytechnic Publishing House
Abstract
The instruments of Ivano-Frankivska oblast
promotion on the examples of festivals are outlined. The
Strategy of Ivano-Frankivska Oblast Development till 2020 is
analyzed in terms of region’s promotion. Practicability of
choosing festivals among other marketing instruments,
especially for youth target group is explained. The festivals
MitOst-festival, Carpathian SPACE, Porto Franko 2017 and
international photo festival are analyzed. The festivals are
examined in the context of cross-border aspect, which allows
combining neighbouring cultures and traditions, exchange of
experience, bringing adjacent nations closer together and
finding the areas of common interest.
Description
Keywords
marketing instruments, promotion, cross-border cooperation, fest, tourism, cultural traditions
Citation
Popadynets N. Marketing instruments of Ivano-Frankivsk oblast promotion in terms of cross-border cooperation / Nazariy Popadynets, Olena Pasternak // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 341–342. — (6th International academic conference «Economics & management 2017» (EM-2017)).